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Yes, You CAN Do Qualitative Research Yourself — Here’s How
By tapping into consumer research platforms like Suzy, running your own qualitative research is a breeze.
Suzy Live: Unleashing the Power of Hybrid Quant and Qual Research
Suzy Live integrates 1-on-1, in-depth interviews, multi-person focus groups, and in-home product testing.
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Qualitative vs. quantitative market research: How to find powerful and actionable insight
It’s time to stop pitting qualitative vs. quantitative in market research. Brands need both to truly understand consumers.
Join Suzy's AI First Summit and Explore the Future of Market Research
Suzy’s AI First Summit is coming soon—here’s what you can expect.
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
Krystal dives deep into the exciting future of Paris Hilton’s global company, 11:11 Media, and sheds light on Hilton's remarkable journey from icon to entrepreneur.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Mark reveals how Uber’s advertising business harnesses first-party data to engage consumers, measure ROI, and offer exciting advertising opportunities on both the delivery and mobility sides.
Moving at e.l.f. Speed with Ekta Chopra, Chief Digital Officer at e.l.f. Beauty
In this episode, Ekta shares her secret sauce to becoming the #1 Gen Z Beauty Brand, which includes challenging herself, listening to her community, and disrupting the industry.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Join Marcus for a fascinating discussion about the role of culture in our everyday lives and its impact on consumer behavior and brands.
Harnessing AI’s Potential in Fortune 500 Consumer Insights: A Peek at Suzy’s Latest Whitepaper
How can Fortune 500 companies leverage AI to speed up and maximize consumer insights? Learn more in Suzy’s latest whitepaper.
