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Maximizing Brand Power with Lara Balazs, Chief Marketing Officer at Intuit
Lara shares her insights on the importance of brand power, business authenticity, and the rise of women in leadership roles.
Monadic testing 101: How to find winning concepts cost-effectively
Curious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept.
Inside the Mind of the Customer: The Art of Qualitative Research
Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all of your business decisions.
Lights, camera, insights: Using video showreels to bring market research to life
What are video showreels and how can they bring market research to life?
All Things Beauty All in One Place with Karla Davis, Vice President of Integrated Marketing and Media at Ulta Beauty
Karla shares her approach to establishing Ulta Beauty's unique brand, driving their growth through loyalty programs, and delivering an exceptional beauty experience for their customers.
How to find the ROI sweet spot and maximize consumer reach with TURF analysis
TURF analysis is a powerful methodology and can help brands maximize consumer reach. Learn about TURF analysis and how to implement it with Suzy.
Adapting to Culture to Drive Brand Success with Daniel Cherry III, SVP and General Manager at Adidas
Daniel shares his insights on building brand success, creating positive change for consumers, and the importance of observing, understanding, and leveraging cultural changes.
State of the Consumer: Weathering the Financial Storm with Suzy Founder & CEO Matt Britton
Don't miss this week’s special edition Speed of Culture podcast! Join host Matt Britton and gain exclusive insights on the current financial storm and what it means for consumers and brands today. Listen now!
State of the Consumer: Weathering the Financial Storm with Suzy Founder & CEO Matt Britton
Matt discusses recent trends in the banking crisis, sheds light on how consumers feel in the current economy, and shares insights on other macro-financial factors that are shaping consumer behavior.
