Suzy Decision Engine | AI-Powered Consumer Insights

What brands are saying

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our projects. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

Why brands turn to Suzy

Clarity

No more hunting and panic-scrolling because Suzy surfaces the personalized intel you need to move first

Speed

Instead of taking weeks to pull together, Suzy gets you from question to validated answer to decision in minutes

Alignment

Everyone accesses the same source of truth so you spend less time chasing alignment and more time actually getting things done

Conviction

Suzy delivers the evidence every audience needs so you never stutter or sputter

TEAMS

Solutions for every single department

Equip every brain behind your brand with insights that will help you maximize market share, shape strategy, spark creative ideas, and outsmart the competition.

Marketing & Brand

Validate and launch

Sales

Optimize and win

Product

Iterate and innovate

Insights

Explore and recommend

Experience the Speed of Culture

"The easy part of sports is the game itself… When the final whistle comes, that's when the difficult, creative, challenging part comes in. You need to keep the people involved."

Miguel Gurwitz

NBCUniversal Telemundo Enterprises

“We believe it's a superpower. Every great thing that you want your child to have, whether it's a skill or an emotional capability, starts with listening. It is their first skill.”

Ginny McCormick

Chief Experience Officer at tonies

“You make the role, the role doesn’t make you. You’re the only person who is bringing yourself to each of the jobs that you’re in. You’re the most consistent thread to each of them.”

Todd Kaplan

Chief Marketing Officer at Kraft Heinz North America

"We pledged that for every dollar we spent in men's sports media, we'd match that dollar-for-dollar in women's sports. A couple of weeks ago, we hit our 50/50 pledge a year early."

Andrea Brimmer

Chief Marketing and Public Relations Officer at Ally Financial

"We're a translation device, essentially, for your body...that you can use to create action and make changes."

Doug Sweeny

Chief Marketing Officer, ŌURA

Check out our latest content

Blogs

Decision Speed: How Slow Consumer Intelligence Is Quietly Killing Your Growth Strategy

Brands are losing growth not because they lack consumer intelligence, but because their research pipelines deliver it too late to change any decision that matters.

Media & Entertainment

Marketing

Jun 18, 2026

•

min read

Read the full article

Blogs

The Long Game: What the Knicks Can Teach Every Marketer About Brand Authenticity

The Knicks' 53-year championship drought illustrates how brand authenticity — knowing who you are and building toward it with patience rather than chasing trends — creates compounding equity that pays off disproportionately when the product finally delivers.

Media & Entertainment

Marketing

Jun 17, 2026

•

min read

Read the full article

Podcasts

Kick Off: How Telemundo Is Setting the Stage for the Biggest World Cup in History

Live from South Beach, Matt Britton sits down with Miguel Lorenzo and Miguel Gurwitz from NBCUniversal Telemundo Enterprises to explore the future of soccer in North America. They discuss the logistical complexity of the 104 game FIFA World Cup and how Telemundo is leveraging Peacock and FAST channels to engage fans.

Media & Entertainment

Speed of Culture

Jun 16, 2026

•

min read

Read the full article

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What brands are saying