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Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
Discover Linda Lee's unconventional path from engineering to marketing, her invaluable experiences at Procter & Gamble and General Mills, and her deep insights into what it takes to solve complex problems and thrive in the fast-paced world of marketing.
Consumer-Led Growth: How a Culture of Consumer Obsession Can Help Your Brand Win
What does it mean to be consumer-led? Learn how consumer obsession helps enterprise brands win.
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Dynamic consumers and the rise of sneaker resale culture with Deena Bahri
Creating open digital spaces for consumers has helped StockX reach the top of the sneaker resale market. Their CMO, Deena Bahri, explains how.
How to ask the right focus group questions and gain powerful insights
During a focus group, it’s important to ask the right questions to get valuable insights. Learn how to craft thought-provoking focus group questions in Suzy's guide.
Suzy Announces a Strategic Partnership with Market Research Institute International (MRII) to Elevate Market Research Education through Suzy Academy
The Suzy Story: How We Disrupted a $100 Billion Industry
Suzy transformed a $100B industry with real-time consumer feedback. Discover how we built a faster, smarter research platform.
Embrace the Slop with Andrea Brimmer, Chief Marketing and PR Officer at Ally
Andrea highlights the importance of brand building within the banking space, the remarkable success story of Ally as a pioneering digital-only bank, and how the company uses gamification to cultivate financial literacy.
AI in Market Research and Consumer Insights: A Comprehensive Guide for Fortune 500 Leaders
Discover a holistic exploration of the transformative potential of artificial intelligence (AI) in market research and consumer insights.
Maximizing Brand Power with Lara Balazs, Chief Marketing Officer at Intuit
Lara shares her insights on the importance of brand power, business authenticity, and the rise of women in leadership roles.
