The insight delivery playbook

Research impact isn’t just about what you find – it’s also about how you deliver it. Different stakeholders evaluate insights through different lenses, and a single, one-size-fits-all asset rarely works.

The Insight Delivery Playbook introduces a persona-based approach to choosing the right deliverable for every stakeholder – helping research teams increase trust, adoption, and impact.

This Mini White Paper breaks down four core stakeholder personas and the deliverables that work best for each:

• Executive decision-makers: Direction, impact, and risk—delivered fast
• Product builders: Evidence, tradeoffs, and execution clarity
• Marketing storytellers: Memorable, reusable stories built for activation
• Research-savvy partners: Rigor, transparency, and long-term reference value

And this is where Suzy’s latest offering, Stories, comes in. Stories are built to support this exact model – transforming a single research source into multiple, stakeholder-ready deliverables. From high-level infographics to detailed summary decks, Stories help insights teams meet every persona where they are, without sacrificing rigor or speed.

Deliver the right insight, in the right format, to the right audience – every time.

Download the Mini White Paper to learn how.