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You spend weeks designing the study, fielding respondents, cleaning data, and pulling out the signal from the noise.
Then you present your findings… and nothing really happens.
A few people nod. Someone asks for “one more cut of the data.” The deck goes into a shared drive. The decision you were trying to inform gets made in another meeting based on gut feel or the loudest voice in the room.
If that sounds familiar, you’re not alone. Most organizations aren’t suffering from a lack of data. They’re struggling with a lack of impact. And Suzy’s new offering Stories helps to expedite the process that turns insights into impact.
You don’t have a data problem. You have an impact problem.
Teams today are awash in dashboards, trackers, and ad hoc reports. The research is robust, thoughtful, and statistically sound. Yet, it often fails to drive change because insights are too often delivered as outputs, not narratives. They answer the research question, but they don’t guide the decision.
When that happens, stakeholders are left to fill in the blanks:
- What matters most?
- Why does it matter now?
- What should we do next?
The result: slower decisions, fractured alignment, and an ongoing sense that research is a cost center, rather than a catalyst for growth.
One insight ≠ one story
The same insight rarely lands the same way across audiences. Executives listen for direction and risk. Marketers want implications for messaging and timing. Product and CX teams need to understand usability and tradeoffs.
But too often, we build one “master deck” and expect it to work for everyone. It doesn’t.
If everyone hears the same generic story, no one hears what they need. Your job isn’t just to uncover insights. It’s to translate them so each audience can immediately recognize, “This is about me. Here’s why it matters. Here’s what to do.”
Storytelling: The bridge between data and decisions
“Storytelling” can sound like spin to researchers, something you add at the end to dress up the work, but real insight storytelling isn’t about flash. It’s about clarity, relevance, and action.
When done right, storytelling turns findings into forward motion. It connects data points into a coherent narrative, highlights what truly matters, and makes the “so what” impossible to miss. Stakeholders don’t just understand what you found; they also see why it matters and what they need to do next.
Think of it as moving from “Here’s what we learned” to “Here’s where we go.”
A simple framework to make insights stick
You don’t need to be a novelist to tell better stories. You just need structure. A simple framework works across nearly any project:
Headline: the key takeaway
Evidence: the data that supports it
Meaning: why it matters
Action: what to do next
Even if a stakeholder only reads the headline and action, they’ll know exactly what it means and what’s expected.
Tailor the story, not the truth
Once you’ve built the story, the next step is tailor it to your audience:
- Executives need quick decisions
- Marketers want creative implications
- Product teams need context and dependencies
Rather than changing the truth, you’re reframing it so every listener can act with confidence. The most effective insights flex to fit their audience without losing their substance.
And remember: not every situation needs a deep dive:
- For directional decisions, a topline summary is enough
- For complex tradeoffs, go deeper
The right amount of context builds confidence without overwhelming your stakeholders.
Why storytelling breaks down at scale
If this all sounds right but impossible to sustain, you’re not wrong. Teams are juggling competing priorities, tight timelines, and endless data requests. Even the most experienced researchers struggle to deliver beautifully crafted stories every time.
Storytelling happens las,t if at all. Reports revert to charts and tables. The narrative gets lost.
To make your insights land consistently, storytelling can’t depend on extra time or heroic effort. It needs to be part of the process itself: a system that is accurate and builds clarity, relevance, and action into every output.
Meet Stories: Insight storytelling, operationalized
That’s exactly why we built Stories.
Stories transform your research into polished, presentation-ready assets your stakeholders will actually want to read. Powered by Suzy’s proprietary AI analysis technology, developed by our in-house research team, Stories distill complex data into clean, credible, and beautifully branded narratives
Stories automatically include two deliverables – always in your brand look and built to fit your audiences:
- A single-page infographic, perfect for executives who want top-line takeaways and implications.
- A robust insights summary deck, ideal for cross-functional teams or clients who need more depth and nuance.
With Stories, you can move faster, stay on-brand, and deliver insights that travel far beyond the research team.
Built for different audiences – without doing everything twice
Stories were built for the real world; the one where you don’t have time to rebuild your deck five different ways. From a single analysis, you can generate tailored deliverables for different audiences, so everyone gets the right level of context without the overwhelm (or underwhelm).
Executives see the big picture. Teams see the actionable detail. And everyone stays aligned.
No more sprawling 70-slide “master decks.” No more manually formatting data for every audience. The story is already shaped.
Why teams love Stories
Stories were designed for the people who make research happen:
- Busy researchers who want something that gets them 90% of the way there
- Non-designers who still need beautiful, branded deliverables
- Insights teams under pressure to prove ROI and show business impact
- Teams struggling to socialize insights across departments
Stories give you built-in context, consistent structure, and beautifully branded outputs without adding more work to your plate. As a result, your findings aren’t lost in the noise. They’re transformed into narratives that command attention, build credibility, and accelerate decisions.
Because when your insights are delivered as clear, audience-ready stories, everything changes. Teams know what matters most. They understand why it matters now. And they can act quickly and confidently. The truth is – insights don’t create impact when they’re impressive. They create impact when they’re understood and when they lead clearly to action.
Closed-loop, agile research workflow
Ultimately, Stories support a more agile, connected approach to research. They close the loop between running studies, generating insights, sparking new questions, and running more research – all within a single platform. Every insight is shareable, easy to comprehend, and designed to feed the next one.
The result is an always-on, insight-driven workflow where decisions happen faster, collaboration improves, and the value of research compounds over time.
When insights become Stories, action follows
When your insights show up as clear, tailored stories, everything changes. Teams understand what matters, why it matters, and what to do next without another readout meeting.
Stories give you built-in structure, credibility, and speed, so your insights are not only more persuasive, but more pervasive. You’ll spend less time informing and more time influencing.
Because insights don’t create impact when they’re impressive.
They create impact when they’re understood and when they lead to action.
If you’re ready to see how Stories can turn your research into narratives stakeholders can’t ignore, reach out for a demo or share a recent project you wish had landed better. We’ll show you how it can be transformed into a Story.
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