This webinar illuminates the transformative landscape of food technology, from the adoption of sustainable plant-based proteins to the shift towards environmentally friendly dietary practices. It explores how consumer preferences for ethical and sustainable food sources are reshaping the industry. An essential resource for professionals aiming to align with the latest food market dynamics.

"The alternative protein industry is currently valued at $15.3 billion in the US. This number goes up exponentially when we think about the international market as well, and we're expecting a continued rise here." - Katie Robinson, Suzy

Are you ready to discover how alternative proteins are reshaping our dietary landscapes and what this could mean for the future of food sustainability? Explore the evolving realm of dietary choices in our latest webinar, "The Future of Food: The World of Alternative Proteins."

During this webinar, Suzy’s Katie Robinson and New Hope Network’s Bill Giebler dig into the transformative shifts occurring within our food systems, particularly through the rise of alternative proteins. Discover how plant-based options, lab-grown meats, and proteins derived from microorganisms are rapidly becoming ethical and sustainable choices for the environmentally conscious consumer. Learn about the latest market trends, the growing role of consumer demand in shaping the industry, and how new definitions of protein sources are influencing dietary habits globally.

3 Key Highlights:

1. Adoption of Alternative Proteins Among Younger Generations: Younger consumers, particularly Gen Z and Millennials, are more aware of and willing to incorporate alternative proteins into their diets, highlighting the importance of sustainability and health in their food choices.
2. Barriers to Adoption of Alternative Proteins: Taste and cost are the main barriers to adoption of alternative proteins, with over half of consumers deterred by the taste and 42% citing cost as a concern.
3. Consumer Preferences in the Alternative Protein Market: There is a diverse range of consumer preferences within the alternative protein market, with some consumers preferring the meat-like quality of processed alternatives, while others favor simpler.

For anyone invested in the future of the food and beverage industry, embracing changes and continuously innovating to meet evolving consumer demands is essential. As consumer demand increasingly shapes the industry, understanding and adapting to innovative food technologies becomes more crucial than ever. Don't miss out on learning how alternative proteins are reshaping our dietary landscapes. Stream the webinar now and join the conversation on the future of food sustainability!

For even more takeaways and industry insights, be sure to watch the full webinar today!

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