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How 3 Leading CPG and Food & Beverage Brands Are Rethinking Consumer Insights
“When we all realized that it’s not going to be just a two-week lockdown, but it’s going to be for a longer point, we said, ‘What’s next?’” said Kim Spaid, Head of Consumer Insights for Joint Ventures at The Kraft Heinz Company, during a recent GreenBook and Suzy panel, “How PepsiCo, Kraft Heinz and Unilever Are Shaping the Future of Research.”
The New Frontiers of Shopper Insights
The COVID-19 pandemic continues to upend lifestyles and behaviors in unimaginable ways. And companies are having to adapt, providing opportunities to engage shoppers unlike ever before.
The E-Shopping Revolution: By the Numbers
It’s hard to ignore the e-commerce trend these days. As more and more Americans familiarize themselves with online shopping, brands must find ways to stand out in the ever-growing e-commerce pack and understand how people are spending online.
Crayola and Suzy Explore How Parents Plan to Navigate the 2020-2021 School Year Amid COVID-19 Concerns
New ‘Back-to-School’ Report Findings Provide Insights for Brands on how to Implement Educational Resources and Support that Will Help Ease the Transition for Parents.
Suzy Bolsters Executive Team With the Addition of Katie Gross and Other Key Hires
Leading market research platform expands its team to drive customer success, operations, and enterprise growth.
Recap: Dunkin’, RB, TalkingRain, and Estée Lauder On the Future of Research
Here’s an example of how much the world has changed this year: the last time Suzy hosted a panel of insights experts to discuss the future of market research, it was at an in-person event! Six months later, the pandemic has left a lasting impact not just on the way we network with one another, but the way companies connect to their consumers in all areas of life.
What Financial Services Can Do To Help During The COVID-19 Crisis, According To Consumers
As part of our ongoing commitment to put the voice of your customers right at your fingertips, Suzy will be providing updates on consumer sentiment regarding the ongoing COVID-19 crisis as the situation develops. Check out our Consumer Insights hub for more stats, trackers, webinars, and more.
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Quick Tips to Improve Your Survey Results
There are many ways to improve your data quality by rewording your questions to remove the opportunity for bias, test your respondents’ awareness, and keep them from being overwhelmed by choices. Here are our top tips for making sure you get the best results possible
