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Read our blog articles, watch our webinars, and listen to The Speed of Culture Podcast for a steady diet of original insights to keep your brand healthy and thriving. If you have specific questions or topics you want to research, our archive of material holds the answers.
Podcasts

Winning serve: Grey Goose's US Open playbook for maximizing cultural impact

In this episode of The Speed of Culture, Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Aleco explains why brand fit matters more than fame, how experiential activations beat passive impressions, and why young marketers need to stop “chopping wood” and start “sharpening the axe.”

Sep 9, 2025
Sep 9, 2025
 • 
 min read
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Podcasts

The Future of Beauty: Andre Branch on MAC’s Bold Moves in Inclusivity and Innovation

How does a prestige beauty brand stay ahead in a rapidly evolving market? In this episode of The Speed Of Culture, Andre Branch, SVP and GM of MAC Cosmetics North America at The Estée Lauder Companies, shares how MAC embraces inclusivity, innovation, and influencer collaborations to stay at the forefront of the beauty industry. 🎧 Tune in today!

Speed of Culture
Nov 18, 2024
Jun 12, 2025
 • 
 min read
Podcasts

Move and Be Moved: How Mazda CMO Brad Audet is Redefining the Future of Automotive Marketing

In this episode of The Speed of Culture, Brad Audet, CMO of Mazda North America, shares the vision behind Mazda’s “Move and Be Moved” platform and how the brand is building authentic connections with customers. Don’t miss this insightful conversation.

Speed of Culture
Nov 14, 2024
Feb 27, 2025
 • 
 min read
Product

3 Ways Suzy’s Self-Owned Panel Wins Over Third-Party Panels

Could Suzy’s unique participant screening process transform your brand’s research quality and customer insights? Discover Suzy's game-changing approach.

AI
Market Research
Nov 14, 2024
Feb 27, 2025
 • 
 min read
Blogs

Discover Tomorrow’s Trends Today: Using Suzy to Identify Key Microtrends

Learn how microtrends reveal shifts in consumer behavior and untapped market potential. Explore more!

Market Research
Nov 13, 2024
Feb 27, 2025
 • 
 min read
Podcasts

Future-Proofing Finance: Lessons in Empathy, Innovation, and Leadership from Principal Financial Group’s CMO Beth Wood

Curious about building trust, inspiring leadership, and staying ahead in today’s fast-paced world? Join Beth Wood, CMO at Principal Financial Group, on the Speed of Culture as she explores the strategies shaping the future of business. From leading with empathy to making financial planning accessible, this episode is packed with actionable insights for both individuals and brands looking to thrive.

Speed of Culture
Nov 12, 2024
Mar 17, 2025
 • 
 min read
Reports

5 Proven Strategies to Capture Gen Z’s Attention

How to transform surveys into experiences that resonate with the next generation.

Market Research
Nov 12, 2024
Mar 14, 2025
 • 
 min read
Blogs

Sip Forward: 4 Ways Generational Tastes Are Shaping 2025 Beverage Trends

How will 2025 beverage trends reshape your brand? Uncover Suzy’s insights into evolving tastes and generational shifts.

Food & Beverage
Nov 6, 2024
Feb 27, 2025
 • 
 min read
Podcasts

Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

New Speed of Culture episode out now! Matt Britton speaks with Paul Basford, US President & Managing Director of William Grant & Sons, about how the premium spirits industry is evolving. Learn about the rise of tequila, the power of great packaging, and why innovation is key to staying relevant. Catch these insights and more!

Speed of Culture
Nov 4, 2024
Feb 27, 2025
 • 
 min read
News

Suzy Achieves Full ISO 42001 Certification

We are proud to announce that Suzy has achieved full ISO/IEC 42001:2023 certification from its certification body.

Misc
Oct 31, 2024
May 31, 2025
 • 
 min read

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