Case Study

How ChargePoint used consumer voice to shape their product roadmap

Jul 9, 2025
Jul 9, 2025
 • 
 min read

Get the Case Study

What do electric vehicle drivers actually want? ChargePoint asked consumers, Suzy delivered insights. ChargePoint's team launched an A&U survey with real EV drivers, revealing they prioritize charger status, upfront costs, and perks that feel personal. ChargePoint built around these priorities and saw higher session starts, repeat charging, and new pathways for monetization.

In this data‑driven case study, explore ChargePoint’s story:

  • Audience Targeting: See how they focused on EV and hybrid drivers
  • Attitudes & Usage: Find out how they uncovered habits, needs, and must-haves
  • Intentional Analysis: Discover how they segmented data by behavior and preferences

Ready to put the voice of the customer in the driver’s seat? Download the full study.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
Grow retail sales: An in-depth guide to shopper marketing

Master shopper marketing with proven strategies and brand examples. Learn how to turn shopper choices into sales. Read the full guide.

Marketing
Advertising
Consumer Insights
Market Research
Qualitative Research
Aug 25, 2025
Aug 25, 2025
 • 
 min read
Blogs
Types of market research: 65 use cases you can implement now

Discover 65 impactful use cases and types of market research to drive growth and improve strategies. Learn more with Suzy and make data-driven decisions today!

Market Research
AI
Aug 21, 2025
Aug 21, 2025
 • 
 min read
Reports
Qual control: How Suzy Speaks delivers what other AI-moderated research can’t

Discover why Suzy Speaks is the leading AI-moderated qual solution, combining cutting-edge AI, human expertise, and enterprise-grade security.

Consumer Insights
Market Research
Qualitative Research
Aug 20, 2025
Aug 21, 2025
 • 
 min read
View all