Influencers: The Secret Ingredient to F&B Success

Download the Infographic

Influencers are playing a bigger role than ever in shaping how consumers discover, engage with, and purchase food and beverage products. From celebrity endorsements to niche micro-influencers, their impact is redefining marketing strategies and the omnichannel shopping experience. This infographic breaks down the key trends and strategies brands need to stay ahead.

Why you should get your copy of this infographic:

• Unravel the influence: Understand how influencers are shaping consumer preferences and brand perception
• Broad reach vs. niche impact: Learn how different types of influencers drive purchasing decisions in unique ways
• The evolving shopping journey: Explore how influencer marketing is transforming both in-store and digital experiences