Cord-cutting and outcome-based deals are reshaping the 2026 Upfronts. Suzy's new platform gives buyers and sellers the real-time evidence to compete.
Adobe Enterprise CMO Rachel Thornton joins Matt Britton at CES 2026 to talk personalization, agentic AI in marketing, and building brand integrity."
Top insights leaders from Coca-Cola, Mastercard, AB InBev & Reckitt on AI, human judgment, and why systems beat projects. Key takeaways from InsightsOn 2026.
How the "Invisible Wallet" is rewriting retail in 2026: generational divides, Agentic Commerce, and what brands must do to stay visible to consumers.
Samsung CMO Allison Stransky on AI ecosystems, data-driven marketing, and the creator economy reshaping brand storytelling — live from CES 2026.
Top brand and marketing leaders share insights on AR, sports partnerships, category creation, and data strategy from the POSSIBLE conference. Key takeaways from CMOs at Kraft Heinz, Ally Financial, Crocs, Supergoop!, and more.
Mastercard's Rustom Dastoor joins The Speed of Culture at CES 2026 to reveal why brands must stop using AI to reinforce the past and start building for a future where AI agents, not humans, are the consumer.
Learn how a one-person insights team uses Suzy's connected intelligence to support four brands, cut research time, and turn data into faster, smarter decisions.
In this episode of The Speed of Culture podcast, Matt Britton and Christian Muche, Global President and Co-Founder of POSSIBLE, discuss how an industry-defining event is built from scratch. Christian shares how POSSIBLE came out of a gap he saw in the market during COVID, why Miami Beach became the right home for it, and how the conference has grown into something closer to a year-round platform than an annual gathering. They also touch upon what makes sponsorship activations work, how POSSIBLE Connect is reshaping the buyer-seller relationship, and why Christian believes trust is the most valuable currency in business today.
Learn how creative directors can cut through social media noise, avoid the "Like Trap," and use verified consumer intelligence to turn engagement data into boardroom-ready creative strategy.
Most teams don't have a data problem — they have a connection problem. See how the right insights, connected at the right time, change every decision.
Discover why polished ad campaigns fail the Reddit vetting test in 2026. Learn how brands can turn community skepticism into a competitive advantage — and lower CAC by being radically honest
In this episode of The Speed of Culture podcast, Matt Britton sits down with David Grutman, one of the most influential entrepreneurs in modern hospitality. Known for transforming Miami into a global nightlife and dining destination, Grutman shares how social media, authentic relationships, and relentless attention to experience helped him build a hospitality empire. The conversation also explores his investments in emerging consumer brands, his growing entertainment ventures, and why “taking it personal” remains the core philosophy behind everything he builds.
Most teams aren't data-poor — they're connection-poor. Learn how marketing, sales, and product leaders turn fragmented insights into faster, confident decisions.
As consumers crave presence over screens, discover why the best consumer insights come from high-signal human conversations — not digital data
In this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around artificial intelligence starting in 2017. The conversation covers the launch of Athena, Zeta's voice-enabled AI copilot built in partnership with OpenAI, the internal transformation required to make AI native to the way teams work, and what the rise of generative search means for how brands reach consumers. David also reflects on his career, his advice for the next generation of marketers, and the mantra he has carried through every crisis.
The platform you've known and relied on for consumer research just became something much bigger.
Suzy is relaunching as a "decision engine" — an enterprise platform designed to help marketing organizations turn fragmented data and research into clear, actionable decisions.
The same dream, rebuilt for the world today.
AI agents are replacing human buyers. Learn how to optimize your brand for invisible commerce before the engine decides — without you.
In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, and craft. They discuss the Pursuit of Greatness campaign, the creative partnership with filmmaker Guillermo del Toro, and how Gen Z is reshaping consumption habits across the spirits industry. The conversation also covers how Patrón approaches music and culture partnerships, why the on-premise channel still defines brand equity, and how human connection remains the anchor in an AI-driven world.
Why the smartest brands are buying the connective layer instead of duct-taping one together.
Most companies have more research data than ever — yet still struggle to act on it. Learn why context, not more data, is the missing link between insights and outcomes.
Discover how Applied AI is replacing dashboard-heavy SaaS with intent-based workflows — and what enterprise brands must do to own outcomes in 2026.
Your Q1 tracker shows the shift — but can it explain why? Learn how to add a "why layer" to your brand tracking so stakeholders get answers, not just data.
In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to drive measurable growth. The conversation explores balancing innovation with risk, building cross-functional buy-in, the cultural power of sports, and why understanding the P&L is the ultimate unlock for modern marketing leaders.
Insights leaders from three iconic brands got real about what's working, what's risky, and why the best decisions will always require a human in the loop.
Fragmented data is costing enterprise marketers $40M+ annually. Learn how to close the signal, synthesis, and activation gaps — and make faster decisions.
Learn how brands can turn AI security into a competitive trust advantage by building reliability, governance, and consumer confidence at scale.
In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, Head of Marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized financial assistant powered by AI and 80,000+ data points. The conversation explores democratized creativity in the AI era, financial literacy in the age of “FinTok,” Gen Z acquisition strategy, and how trust, personalization, and human intelligence will define the next phase of financial services.
In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and Chief Experience Officer at Sam’s Club. Diana shares how Sam’s Club is building a human-led, tech-powered membership model, why experience is now the primary differentiator in retail, and how closed-loop data and AI-driven personalization are reshaping acquisition, loyalty, and retail media. The conversation explores the shift from frictionless to effortless retail, the power of associate experience, and what the future of buying looks like in an AI-enabled world.
AI passed attention checks 99.8% of the time. See how Suzy blends AI detection, conversational research, and human oversight to protect data integrity.
In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, live from CES 2026 in Las Vegas. In this interview, Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all sales. They also discuss why motivation-based marketing segmentation has replaced traditional demographics, and how AI-powered personalization in beauty and wellness retail shapes everything from recommendations to creative execution. The conversation further explores Ulta Beauty’s omnichannel customer journey, its evolving beauty and wellness retail strategy, and how Adobe CDP and Adobe Firefly creative automation support marketing at scale.
How empathy strengthens research rigor and reduces bias, plus how AI-moderated interviews with Speaks capture the why behind the what at scale.
In this episode of The Speed of Culture, Matt Britton sits down with Milo Speranzo, Chief Marketing Officer for Lenovo North America, live from CES 2026 in Las Vegas. Milo breaks down what it took to deliver Lenovo’s sold-out Sphere showcase, the product story behind AI PCs, servers, wearables, and Motorola, and why edge computing AI privacy now shapes a new hardware refresh cycle. The conversation also explores the Lenovo FIFA World Cup partnership, FootballAI analytics, and Milo’s leadership mantra for 2026: learn, iterate, and be a goldfish.
Discover how choosing the right research deliverable—from toplines to Stories—turns insights into action and drives real business impact.
How The Big Game’s ads revealed longevity as emotional currency—and what the shift from transformation to reassurance means for brands.
In this episode of The Speed of Culture podcast, Matt Britton speaks with Rachael Zaluzec, Chief Marketing Officer and Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. Rachael explains how the Volkswagen ‘Drivers Wanted’ campaign returns as a cultural statement about independence and identity. The conversation explores 2026 Automotive marketing trends, the role of AI in automotive customer experience, and how Volkswagen is blending heritage with modern technology while preparing for the future of autonomous driving Volkswagen strategy.
Amy Bollman of Suzy shares how becoming a mom reshaped how she listens to consumers—and why real-time, honest insight builds stronger brands.
In this episode of The Speed of Culture podcast, Matt Britton sits down with Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe’s, to examine how one of America’s largest retailers is executing a modern marketing strategy rooted in culture, experience, and long-term relevance. Jennifer breaks down Lowe’s brand transformation, from expanding beyond traditional home improvement into lifestyle and community, to using AI in home improvement retail, scaling creator partnerships, and building a powerful retail media network. The conversation offers a clear look at how brands evolve without losing trust, and what it takes to stay relevant as consumer behavior, technology, and culture continue to shift.
Build smarter research decks faster. Learn how to streamline insight storytelling, prioritize what matters, and turn data into action with Suzy Stories.
Data isn’t the problem—lost context is. Discover how insight continuity helps teams move faster, align better, and make confident big bets.
In this episode of The Speed of Culture, Matt Britton sits down with Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association (CTA), live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry business hub where enterprise innovation, media, creators, and global partnerships collide. They explore what it takes to build a 13-venue event at this scale, how CTA markets a two-sided marketplace of attendees and exhibitors, the rise of the creator economy at CES, and why AI at CES 2026 marks a turning point from theory to real-world application.
Learn how to deliver research insights by stakeholder persona. Discover the Insight Delivery Playbook and how Suzy Stories boost adoption and impact.
Learn why strong insights fail to drive action – and how turning research into clear, audience-ready Stories helps insights land and drive impact.
After Quitter’s Day, motivation fades and behavior gets real. Learn what recalibration reveals about consumers—and how brands can turn insight into action.
In this episode of The Speed of Culture, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026 in Las Vegas. Tom introduces LEGO SmartPlay at CES 2026, a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play without screens. The conversation explores LEGO System in Play innovation, long-cycle R&D product development, and how creativity and AI leadership shape the future of play.
Learn how research teams can do more with less by speeding up storytelling, reducing delivery friction, and turning insights into action without burnout.
How qualitative research reveals System 1 thinking, captures deeper emotion, and turns human insight into stories that influence decisions.
Selina Sykes delves into how the Unilever marketing transformation is unfolding through systems like Brand DNAI, digital twins in marketing, and an AI content supply chain that supports creative excellence at global scale. She also explores how creator partnerships are changing, why community insight matters just as much as technology, and how agentic shopping and AI agents will redefine the AI agents consumer journey.
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Research doesn’t need to be intimidating. Learn how non-researchers can turn data into powerful Stories, uncover the “so what,” and drive action faster.
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From niche listening to cultural force, podcasts are reshaping media. Explore what their rise means for brands and how podcast ads really work.
In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of Global Advertising at American Express, to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across culture, sports, entertainment, and travel. She also dives into AI and the future of commerce, the power of personalization and connected experiences, and the evolving role of creators and live sport in customer engagement and brand storytelling at scale.
Suzy wins three Built In 2026 Best Places to Work awards, reflecting our commitment to a culture where people grow, thrive, and do meaningful work.
New Year’s resolutions in 2026 focus on whole-self goals, flexible tracking, and empowered avoidance. See how consumers are redefining progress.
Modern research teams need flexibility to move faster. Learn why rigid tools slow insights and how platforms enable speed, agility, and smarter decisions.
On The Speed of Culture podcast, Koen Burghouts shares how Mondelēz marketing strategy and Oreo brand strategy turn cultural participation into long-term brand equity. A conversation on relevance, leadership, and how big brands stay close to culture.
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AI is reshaping consumer behavior in real time. Suzy CEO Matt Britton breaks down the top 2026 AI trends and what they mean for brands.
When to use quant, qual, and real-time consumer conversations — and why combining all three is essential for strong foundational research.
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What Barça fandom teaches brands: why identity now drives loyalty, how it forms inside households, and what the Messi-to-Yamal era reveals about modern consumers.
In this episode of The Speed of Culture podcast, Matt Britton sits down with Dr. Eliza Filby, historian of generational change, bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work, from multi-generational workforce dynamics and economic interdependence inside families to AI workforce disruption and the rise of the inheritance economy. She explores how Gen Z and Gen Alpha are shifting expectations around ambition, personal identity, and work, and why human skills in an AI world are becoming the real currency of progress.
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Suzy’s AI-powered analysis goes beyond summaries to uncover true consumer insight with nuanced reasoning, context, and researcher-grade precision.
Why New Year’s resolutions fail by January 10th – and what that reveals about real consumer behavior. Elvisa Durmic breaks down the psychology behind it.
In this episode of The Speed of Culture, Matt Britton sits down with Christina Panos, Chief Marketing Officer at The Corcoran Group, to discuss how emotion, trust, and creativity drive modern real estate brand strategy. Christina shares how Corcoran’s marketing uses emotional storytelling, community insight, and agent partnership to reach Millennial and Gen Z home buyers who want clarity and connection. She also discusses real estate and AI, social platforms, and the next era of real estate marketing trends across a shifting housing landscape.
How AI-powered analysis and Suzy Speaks transformed our 2025 BFCM Tracker with deeper insights into shopper motivations, behaviors, and confidence.
In this episode of The Speed of Culture podcast, Matt Britton sits with Ofori Agboka, Vice President of Amazon People Experience and Technology, for a grounded look at what it takes to run and scale the Amazon workforce responsible for the most complex retail operation on the planet. From Amazon Cyber Monday operations and robotics-enabled fulfillment to AI in warehouse operations and large-scale training, Ofori breaks down how Amazon prepares people for the Future of work while keeping safety, clarity, and dignity at the center of the experience.
Live from the Amazon Warehouse in Robbinsville, in this episode of The Speed of Culture podcast, Matt Britton speaks with Amanda Doerr, Vice President of Core Shopping at Amazon, for a deep and practical look at how Amazon AI shopping is reshaping the entire buying journey. From the launch of Rufus AI shopping assistant and breakthroughs in AI review summarization to the rise of conversational commerce, voice commerce, and mobile-first e-commerce, Amanda shares how Amazon is solving customer friction and building the foundation for the future of e-commerce 2026.
The 2026 World Cup will unite 5 billion fans across 16 cities. See how global fandom is evolving—and how brands can engage authentically with Suzy.
In this episode of The Speed of Culture podcast, Matt Britton sits down with Kenny Mitchell, Global Chief Marketing Officer at Levi Strauss & Co., to unpack how Levi’s balances 170 years of history with the urgency of modern culture. Kenny shares how Levi’s marketing strategy is evolving through cultural partnerships like the Beyoncé REIMAGINE campaign, the Shaboozey Men’s Icons campaign, and the Nike Levi’s collaboration. This conversation explores how an iconic global brand stays relevant through culture-led brand growth, data, AI-powered personalization, and disciplined leadership.
A new Suzy study reveals 57% of consumers now use AI for shopping, with Gen Z adoption at 85%. Discover how AI is replacing search engines as the go-to tool for smarter holiday deal-hunting.
In this episode of The Speed of Culture, host Matt Britton sits down with Christine Buscarino, Global Chief Operating Officer and Chief Marketing Officer at Dale Carnegie & Associates, to discuss how empathy and emotional intelligence at work are redefining the future of leadership in an AI-driven world. Christine shares how Dale Carnegie training continues to empower leaders to strengthen communication and trust, engage a cross-generational workforce, and create people-centric cultures that thrive through technological change. Together, they explore how the Human by Design program is helping leaders balance AI and human skills to drive sustainable leadership transformation.
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Credit cards are evolving from perks to purpose. Discover how brands like Amex, Chase, and Bilt are redefining loyalty through experience and connection.
As synthetic audiences rise, many brands are asking if human research is still necessary. The short answer? More than ever.
In this episode of The Speed of Culture, host Matt Britton sits down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to explore how the brand leads through purpose-driven growth, cultural storytelling, and community-led innovation. Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and building creativity under pressure. From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.
Suzy’s Kathy Lubner reveals why brand and performance marketing can’t work in silos—and how emotion and storytelling drive stronger conversions.
Unwrap Suzy’s Signals Trend Report for Holiday 2025: 3 key consumer shifts shaping how people shop, gift, and trust this season.
In this episode of The Speed of Culture, host Matt Britton sits down with Raina Enand, Head of Marketing at Blue Apron, a Wonder company, to unpack the brand’s major transformation, from subscription-only meal kits to flexible, protein-forward, creator-driven food experiences. Raina shares how Blue Apron is rebuilding trust, modernising mealtime for busy households, and embracing a customer-first model that blends innovation, convenience, and creativity.
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Discover how Suzy shows brands how to stand out as retailers go all-in on AI—pairing machine speed with human insight to stay visible and connected.
Discover how Suzy’s AI-native Human Intelligence platform unifies research—making insights faster, collaboration easier, and decisions smarter for modern teams.
Suzy CEO Matt Britton earns his third Insight250 recognition, joining an elite group of global leaders shaping the future of market research and analytics.
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Discover how Suzy’s Katrina Rodriguez explains the science of mental availability – why great brands move from recall to reflex and stay top-of-mind.
In this episode of The Speed of Culture, Matt Britton sits down with Eric Liedtke, CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour, to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation. From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how purpose, wellness, and eco-conscious design are redefining what the next era of sustainable sportswear looks like.
Discover how Suzy’s Jessica Lapham explains why consumer bias isn’t a flaw—it’s a feature—and how behavioral science turns it into a brand advantage.
In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft’s human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships and creator strategy, Brian shares a pragmatic playbook for serving people better as riders, drivers, and employees, while building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.
Discover how Suzy COO Bryan Silverman explains the shift from automation to AI-driven value creation—unlocking human potential and smarter workflows.
This thought leadership piece by Silvia Veltcheva, Senior Director of Market Research at Suzy, explores how evolving labeling regulations and rising consumer expectations are reshaping brand accountability. It highlights the growing need for transparency, examines recent FTC and FDA updates, and illustrates how brands can use agile consumer insights to stay compliant, build trust, and avoid costly missteps. The article positions Suzy as a strategic partner that helps brands navigate this changing landscape with real-time research and smarter decision-making.
In this episode of The Speed of Culture, Matt Britton sits down with Jessica Murphy, Vice President of Global Marketing Strategy & Operations at Hasbro, to explore how play fuels connection in an increasingly digital world. Jessica unpacks the loneliness epidemic, the role of tactile and imaginative play in child development, and how Hasbro is modernizing iconic IP like My Little Pony and Peppa Pig while experimenting with AI-driven possibilities. She also shares how the toy giant is adapting its marketing playbook for YouTube, gaming, and creators, while reminding leaders why adaptability is the most critical skill in a changing marketplace.
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Signals is the “For You Page” for CMOs—an always-on feed that turns numbers into narratives and answers into action, keeping leaders ahead of culture.
Discover why democratizing research access helps brands move faster, make smarter decisions, and stay aligned with today’s rapidly changing consumers.
In this episode of The Speed of Culture, Matt Britton sits down with Moksha Fitzgibbons, President of Complex, to explore how the brand became one of the most trusted voices in youth culture. From surviving the 2008 crash by pivoting to digital, to launching ComplexCon and building deep ties with creators, Moksha shares how Complex keeps its edge by focusing on what young audiences actually care about.
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Discover how Build-A-Bear reinvented itself for adults, fueled growth, and what every brand can learn from its consumer-led evolution.
In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.
See how research powers smart beverage launches—from RTDs to mocktails—and helps brands tap into low-alc and functional drink trends.
In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever.
Do more with less in market research using AI agents that speed timelines, cut costs, and boost quality from design to analysis. Learn how and get started now.
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Discover how researchers can partner with AI agents for speed and accuracy without losing control. Master the 90/10 rule and lead with insight. Read now.
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Trust is the new currency. See how brands can win in the creator economy by partnering with curators and building community.
Suzy™ asked 1000 consumers…
