Gifting in 2025 is less about spending and more about meaning. This season, consumers are buying fewer items, but with deeper intention. Suzy’s new Signals Report on the 2025 Holidays breaks down the emotional and intuitive forces driving today’s gift decisions, featuring insights from Signals trend intelligence and Suzy Speaks AI-moderated conversations with real consumers. The three big trends this season are:

• Intentional indulgence: Why shoppers are choosing fewer, higher-quality gifts
  
  
• Digital trust gaps: What’s stalling social and AI-led conversions
  
  
• Personalized connection: How emotional relevance is redefining value

Understand what matters most this season – and how your brand can meet the moment. Download the full infographic now.

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