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How to reduce bias in your survey questions
When we talk about data quality with market research panels, fraud—including duplicate responses, gibberish, or taking advantage of the reward system—can often go hand-in-hand with response bias in survey research.
Is E-Commerce Growth Here to Stay? The Experts Weigh In
Consumer spending habits have been drastically altered throughout 2020. From data about personal savings to online shopping experiences to the strength of the market and beyond, here’s what brands need to know about consumer behavior right now, as the fourth quarter comes to a close.
What Consumer-Led Change Will Come Next?
How can brands remain agile and cater to new consumer habits and expectations in 2021?
All About Consumer Trends: Your Pressing Summit Questions, Answered
There was no shortage of questions for Suzy Founder & CEO Matt Britton after his State of the Consumer 2021 keynote. From the future of entertainment to the future of retail, attendees were clamoring to learn more about the trends he’s seeing and understand how to put his predictions into practice. We’ve compiled all of Matt’s thoughts here on the blog for anyone who missed the AMA session.
How Bridging Quant and Qual Research Can Lead Brands to Stronger Consumer Insights
Finding a nexus between quantitative and qualitative data could be a turning point for many brands. A Suzy expert explains how to find it and what tools are best.
After an Unprecedented Year, What Will Matter Most to Consumers in 2021?
The many lessons and trendy new strategies wrought in a crazy four quarters, broken down by 2020’s impact on the way we live, shop, eat and interact.
How Two Major Brands are Preparing for an Uncertain 2021
Marketing and data insights execs from Mondelez and PepsiCo discuss lessons from an unprecedented year and share the plans (and the tools) that will give them an edge as the calendar flips to 2021.
Real-Time Research Brings Opportunities to Understand and Influence Consumer Behavior
Reliance on new tactics and faster research became essential to company survival this year. A look at the research tools and techniques that brands like Unilever and Microsoft plan to lean in on in 2021.
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Three Major Brands Using Insights to Connect Directly with Consumers
The worldwide pandemic has affected people across the behavioral spectrum, including consumers and the individuals who study them. We spoke with insights leaders at Unilever, Dunkin’ Brands and PepsiCo about the ways in which they’ve deftly pivoted, with Suzy’s tools perpetually by their side.
