Podcasts

Distilling brand identity to diversify product for a new audience with Ken Ohashi

Apr 26, 2022
Feb 27, 2025
 • 
 min read

“Digital media allows you to say, “where is their interest” versus “where is the customer not responding”, and then how do you dig deeper?”
— Ken Ohashi

When Ken Ohashi acquired the iconic suit brand Brooks Brothers right before the pandemic, he found himself navigating the new waters of a potential post-officewear world. Learn how he used his experience in the retail industry with brands like Aéropostale and the Authentic Brands Group to understand shifting demographics and translate a brand’s core components to a new audience.

Recently, Ken joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:

  • How to diversify a brand while remaining true to its core identity
  • Why collaboration can be a useful tool when a brand enters a new space
  • How to find balance between new audiences and existing customer bases

Listen to Ken’s episode on the Speed of Culture podcast today to learn about distilling brand DNA and translating it to a new audience or read through the episode transcript below.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Podcasts
Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI

In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy to Smartly’s industry forum “Advance,” Laura shares why leading at algorithm speed requires fearless execution, a strong mission, and the courage to get things done.

Advertising
Speed of Culture
Sep 16, 2025
Oct 15, 2025
 • 
 min read
Podcasts
Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.

CPG
Speed of Culture
Sep 11, 2025
Oct 14, 2025
 • 
 min read
Podcasts
Winning serve: Grey Goose's US Open playbook for maximizing cultural impact

In this episode of The Speed of Culture, Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Aleco explains why brand fit matters more than fame, how experiential activations beat passive impressions, and why young marketers need to stop “chopping wood” and start “sharpening the axe.”

Food & Beverage
Speed of Culture
Sep 9, 2025
Sep 9, 2025
 • 
 min read
View all