Podcasts

Distilling brand identity to diversify product for a new audience with Ken Ohashi

Apr 26, 2022
Feb 27, 2025
 • 
 min read

“Digital media allows you to say, “where is their interest” versus “where is the customer not responding”, and then how do you dig deeper?”
— Ken Ohashi

When Ken Ohashi acquired the iconic suit brand Brooks Brothers right before the pandemic, he found himself navigating the new waters of a potential post-officewear world. Learn how he used his experience in the retail industry with brands like Aéropostale and the Authentic Brands Group to understand shifting demographics and translate a brand’s core components to a new audience.

Recently, Ken joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:

  • How to diversify a brand while remaining true to its core identity
  • Why collaboration can be a useful tool when a brand enters a new space
  • How to find balance between new audiences and existing customer bases

Listen to Ken’s episode on the Speed of Culture podcast today to learn about distilling brand DNA and translating it to a new audience or read through the episode transcript below.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Podcasts
Big goals: How Julie Haddon is putting female athletes at the heart of culture

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.

Speed of Culture
Media & Entertainment
Aug 19, 2025
Aug 19, 2025
 • 
 min read
Podcasts
Beyond the Swipe, Tap, Click: How Visa Is Betting on AI, Athletes, and Everyday Empowerment with Matt Story

In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.

Speed of Culture
Finance
Aug 12, 2025
Aug 15, 2025
 • 
 min read
Podcasts
Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll with entertainment-first branding

In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.

Food & Beverage
Speed of Culture
Aug 5, 2025
Aug 12, 2025
 • 
 min read
View all