Why you need to hand your customer the key to your business with Fara Howard

“Being able to learn from losing. I know those words sound hard, right? At least a third of experiments don't win, and a third are neutral, and then a third you win and you learn. And so what experimentation does for a culture is it enables you to take risks.”
— Fara Howard

After starting her marketing career with Gatorade, Fara Howard has become a marketing powerhouse with over twenty years of experience across different brands. Brands like Dell, Vans, and Amazon Fashion have all benefited from her expertise. Now, at GoDaddy, she is helping provide platforms for future entrepreneurs.

Recently, Fara joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:

• Why brands need a concrete mission statement.
• How to support your customer by asking them exactly what they expect from your service.
• How to use real stories to create your marketing strategy.