How AI is reprogramming consumers, brands and market research

Ed Petrone uses a baseball analogy to argue that modern businesses need a "decision engine" like Suzy that consolidates fragmented data, AI, and real consumer feedback into role-specific insights — giving teams the conviction to act decisively rather than hesitate under pressure.

Suzy's Senior Director of Research argues that brands relaunching legacy IP in 2026 must use continuous, AI-powered consumer insights to navigate the "Two-Audience Problem" — simultaneously serving nostalgia-driven Millennial parents and discovery-oriented Gen Alpha children whose emotional relationships with the same properties are fundamentally different and constantly shifting.

Blue Dot Fever is collapsing arena tours as fans flock to intimate venues. Learn how brands can win in 2026's Proximity Economy before competitors do.