Book a Demo

See Suzy in action. Learn how Suzy can boost your business.

Book a Demo
Thank you! We've received your request and we'll get back to you soon!
Oops! Something went wrong while submitting the form.
Reports

How AI is reprogramming consumers, brands and market research

Jul 29, 2025
Aug 1, 2025
 • 
 min read

Download the eBook

AI is changing more than just how people shop. It's reprogramming how brands earn loyalty, how researchers uncover insights, and how decisions get made. Suzy’s latest eBook, The Great Rewiring, explores these groundbreaking shifts with fresh data, generational insights, and brand case studies:

  • Agentic research: How AI is reinventing research from the ground up
  • Generational trust gaps: Why Gen Z demands transparency, and Gen Alpha expects seamlessness
  • Brand behavior: From personalization to co-creation, new norms are emerging fast

Get your roadmap to the AI-powered future. Download the full eBook now.

See Suzy in Action
Share this post
Copy Link
Share on LinkedIn
Share on X
Share on Facebook
Reports
Market Research
Consumer Insights
Qualitative Research
User Experience
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.
Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Product
Overlooked insights: How to make them land with stakeholders

Learn why strong insights fail to drive action – and how turning research into clear, audience-ready Stories helps insights land and drive impact.

Product
AI
Market Research
Misc
, 
Jan 22, 2026
Jan 21, 2026
 • 
 min read
Blogs
After Quitter’s Day: What motivation drop-offs mean for consumers and business initiatives

After Quitter’s Day, motivation fades and behavior gets real. Learn what recalibration reveals about consumers—and how brands can turn insight into action.

CPG
Retail
Market Research
Media & Entertainment
Technology
, 
Jan 21, 2026
Jan 23, 2026
 • 
 min read
Podcasts
How LEGO SmartPlay Expands Play Without Losing What Made LEGO Matter

In this episode of The Speed of Culture, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026 in Las Vegas. Tom introduces LEGO SmartPlay at CES 2026, a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play without screens. The conversation explores LEGO System in Play innovation, long-cycle R&D product development, and how creativity and AI leadership shape the future of play.

Retail
Consumer Insights
Marketing
Media & Entertainment
, 
Jan 20, 2026
Jan 20, 2026
 • 
 min read
View all