Driving experience research innovation: Suzy recognized in Forrester’s landscape report

We’re excited to share that Suzy is included among 16 vendors profiled in Forrester’s The Experience Research Platforms Landscape, Q3 2025. The report helps experience and insights leaders understand what experience research platforms do, how vendors differ, and where the market is headed.

Forrester describes experience research platforms as technology that streamlines qualitative research, pairs it with quantitative inputs, and speeds teams from planning and recruiting to analysis and insight sharing. The business value is clear, including deeper customer understanding, lower decision risk, and the ability to scale research across the company.

Market dynamics we embrace

The report highlights three dynamics shaping buyer needs today: research is democratizing across roles, teams are navigating fragmented toolsets, and AI is transforming workflows while raising new governance questions. Suzy addresses these realities with an integrated, AI-forward platform that balances speed, quality, and control.

How Suzy fits the moment

• Suzy Speaks delivers voice-driven, AI-moderated conversations that capture authentic, real-person responses at scale and turn qualitative input into decision-ready output faster. It provides global availability, a guided conversational flow, integrated transcription, and advanced analysis.
• Suzy Signals provides hyper-relevant trend intelligence connected to your Suzy research – kicking off studies with tailored inspiration, recommending what to explore next.
• Our expanded sample network taps 70+ verified panels and millions of respondents across 130+ markets.
• Suzy’s enhanced quality stack uses our patent-pending BIOTIC system to evaluate the full respondent journey, clean out bots at both the panel and survey levels, and isolate bad actors so your results remain authentically human.

These innovations align with the core experience research platform use cases presented in the report such as recruiting participants, running moderated or unmoderated studies, analyzing data, and sharing findings, as well as extended use cases such as panel management and democratizing research for non-research teams.

What’s next for Suzy

Stay tuned for updates designed to uncover decision-ready insights that reshape markets, set categories, and boost revenue.

Ready to see how Suzy Speaks and Suzy Signals can support your brand, product, or CX roadmap? Start a conversation today.