Real world results: 8 powerful market research examples that transformed brands

In today’s fast-paced market, the brands winning attention and loyalty are the ones making decisions rooted in real consumer insights. The right research approach doesn’t just validate ideas. It shapes strategy, fuels innovation, and future-proofs messaging.

At Suzy, we see this daily. From product innovation to advertising optimization, here are eight standout market research examples where consumer insights made all the difference.

Walmart Realm: Bringing immersive retail to life

Walmart didn’t just imagine the future of online shopping. They built it. But before launching Walmart Realm, a first-of-its-kind immersive virtual store experience, the brand had a critical question to answer: Will consumers get it?

With no benchmark for this type of experience, Walmart used Suzy to conduct iterative testing throughout the development process. They ran audience profiling, monadic tests on influencer videos, and quantitative surveys to assess comprehension and appeal. Video open ends helped them track shifts in perception before and after exposure to the concept.

The insights allowed Walmart to fine-tune Realm’s experience and validate the investment. Upon launch, Realm drew strong consumer interest and positive media buzz, positioning Walmart as a leader in immersive commerce.

👉 Download the full case study to explore how research guided every stage of the launch.

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Zevia: Prioritizing the right flavors with confidence

Zevia, the better-for-you beverage brand, faced a common innovation challenge: too many flavor ideas, not enough shelf space.

To narrow down the portfolio, Zevia turned to Suzy for a strategic combination of TURF analysis, monadic testing, and live consumer interviews. These approaches helped identify high-performing SKUs, uncover unmet flavor needs, and validate packaging and naming for a new product co-created with consumers from start to finish.

The result? Vanilla Cola became one of Zevia’s top-growth products, and the brand gained clarity on which flavor bets to place in the year ahead.

👉 Download the full case study to see how Zevia paired quant and qual to optimize their lineup.

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Genexa: Crafting an ad that truly resonated

For Genexa, a clean medicine company, marketing wasn’t just about standing out. It was about striking the right tone.

Before investing in a national commercial, the brand used Suzy to test multiple ad concepts using monadic surveys and pre-testing surveys with open ends. This approach helped Genexa understand emotional resonance, purchase intent drivers, and what language made their message land.

Thanks to this consumer-led approach, Genexa launched a spot that significantly boosted brand lift and sales while maintaining their mission-driven voice.

👉 Download the full case study to see how Genexa turned insights into action.

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Zip: Shining a light on financial transparency

Zip, a digital financial services provider, saw an opportunity to lead on an issue bigger than their product: the taboo around talking about money.

Using Suzy, they surveyed over 16,500 U.S. adults to understand where and why financial conversations break down. The insights were clear. Even close families avoid money talk, and many adults rely on inconsistent sources for financial education.

Zip used these insights not just to inform content and messaging, but to establish itself as a thought leader driving cultural change around financial literacy.

👉 Download the full case study to learn how Zip built a brand story around consumer truth.

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ChargePoint: Aligning product roadmap with consumer needs

After restructuring left them without clear historical context regarding customer preferences, ChargePoint, the leading EV charging network, had to rebuild their product strategy from the ground up.

Suzy helped ChargePoint reconnect with EV drivers through an Attitudes & Usage study, followed by segmentation and behavioral analysis. The research revealed top consumer pain points, must-have features, and opportunities for personalization.

These insights directly shaped ChargePoint’s app redesign, pricing strategy, and long-term product roadmap. All of it was rooted in the voice of the driver.

👉 Download the full case study to see how ChargePoint turned research into product-market fit.

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HIPPEAS: Fast-tracking flavor innovation with confidence

When HIPPEAS wanted to launch a new sub-brand, they knew speed was essential. But not at the cost of consumer alignment.

Using Suzy’s monadic testing, the team tested 10 flavor ideas, 8 sub-brand names, and 4 packaging designs, all within six months. They even conducted a shelf set test to understand how the new product would perform in a real-world retail environment.

This iterative approach empowered HIPPEAS to confidently pitch retailers like Sprouts and Wakefern and land on-shelf with validated creative that stood out.

👉 Download the full case study to see how HIPPEAS accelerated innovation without compromise.

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Suzy Speaks: Understanding the parent-kid purchase dynamic

A major sportswear brand aimed to expand into the kids’ footwear category, but needed to understand who really drives those purchases: parents or kids?

Using Suzy Speaks, our AI-moderated voice-based qual platform, the brand conducted 100 voice interviews with parents of kids aged 4 to 11. The conversational format revealed emotional nuance and real-life decision dynamics that traditional surveys would miss.

The findings uncovered key shopper personas, age-based influence shifts, and the need for retail storytelling that appeals to both parent pragmatism and child preference.

👉 Download the full case study to hear how Suzy Speaks unlocked layered consumer truths.

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Suzy Speaks: Reframing the insurance narrative

In one of the most commoditized categories – insurance – a regional carrier sought to uncover what really shapes consumer perceptions of trust, loyalty, and brand relevance.

They used Suzy Speaks to conduct 100 voice interviews with a diverse mix of consumers across the U.S. Rather than structured survey responses, participants were prompted with creative exercises like imagining insurance brands as dinner party guests.

The result? A nuanced understanding of unmet emotional needs, key opportunity spaces, and the kind of messaging that could cut through industry noise. The brand refined its creative strategy, leaning into human-first storytelling and digital clarity.

👉 Download the full case study to see how voice-based research reshaped a stale category story.

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Wrapping it up: Insights that inspire action

These eight market research examples show what’s possible when brands go beyond checking the box on insights. Whether it’s launching an immersive commerce experience, refining an ad, or reframing an entire category, the common thread is this:

Real consumer understanding leads to real business outcomes.

If you’re ready to fuel your next big move with insights like these, get in touch with our team. We’ll help you choose the right methodology and deliver the kind of research that moves strategy forward.

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