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Why audio content has staying power with Gayle Troberman

May 24, 2022
Feb 27, 2025
 • 
 min read

“Companionship conversation media seems to be growing everywhere, and I think that's why we're seeing this massive new podcast rocketship grow.”
— Gayle Troberman

In a world dominated by TikTok and YouTube, marketers may think that visual content reigns supreme. But according to Gayle Troberman, Chief Marketing Officer at iHeartMedia, audio content is not only growing, but it also has staying power. With 9 out of 10 Americans still listening to broadcast radio, learn why it’s easier than ever to keep our ears connected around the clock.

Recently, Gayle joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:

  • How smart speakers, voice interfaces, and wireless headphones keep the audio industry growing
  • How the Metaverse offers huge opportunities to connect fans and artists through events and concerts
  • Why the blurring of digital and physical worlds allow for endless possibilities
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