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Why you don’t want to miss Suzy’s inaugural digital summit
We can all agree on one thing: It’s been a year unlike any other.
‘Tis the Season for Uncertainty: 5 Trends for the 2020 Holiday Season
Coming off a trillion-dollar 2019 holiday season, the uncertainty around 2020 holiday spending and travel plans threatens to upend a typically reliable sales boon for many brands.
As Holiday Plans Remain Uncertain, How Can Brands Adjust to Meet New Consumer Preferences?
Coming off a trillion-dollar 2019, the coronavirus threatens the typically reliable sales boon so important to company survival this time of year. But starting this Thanksgiving through the New Year, brands can still position themselves to take advantage of pandemic-prompted consumer trends.
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The Future of Fintech: 5 Current Trends and What They Mean for Brands
Learn about five emerging trends in the fintech landscape and what they mean for brands today.
In One of the Scariest Years, Halloween Could Be Bigger Than Ever for Well-Positioned Brands
Already the most creative holiday, consumers are conjuring up spooky new ways to celebrate Halloween in this time of social distancing. Suzy has unmasked where shoppers are finding inspiration right now and precisely where their funds are flowing.
How top ad strategy pros are using Suzy to bring the human element into consumer research
As consumer habits and cultural conversations shift rapidly, strategists must respond just as fast to gather research that helps creative teams read the room.
How Chipotle uses Suzy to rapidly enhance their online experience
Chipotle’s digital sales are expected to be as high as $2.4 billion in 2020, more than double that of last year, and the majority of that 2020 figure is made up of new users. New mobile and online customers have stuck around thanks to some fast adaptations informed by research into rapidly changing consumer lifestyles.
The Three Most Important Spending Habits of the Post-Pandemic Consumer
As COVID-19 forced closures of virtually all retail stores across the country, people began shopping online instead, growing better acquainted with digital retail platforms.
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Consumers Are Responding Best To These Brands During the E-Commerce Revolution. Here’s Why.
Among the long list of cultural institutions that the COVID-19 crisis has affected, e-commerce is at or near the very top.
