Media & Entertainment

Keep your content at the top of their feed

Whether you're aiming for box-office, awards, or views/likes/shares, the entertainment game is the same: keep their eyes glued to your content. Now that literally everyone's a critic thanks to social media, it’s essential to understand what can thrill—or kill—a fandom.

The competition for attention is fierce

The streaming wars rage on, the entertainment landscape is overcrowded, and consumers are glued to their phones and obsessed with social media. In this complex, competitive marketplace, make sure your media brand is fully optimized for stopping the scroll and retaining eyeballs.

Content Development

Authenticity matters to consumers now more than ever before. Develop an authentic content strategy by leveraging Focus Groups to explore your concepts. Follow up with your target consumers via a Monadic Test to zero in on a winning content strategy.

Ad Testing

Use Focus Groups to test ad concepts with each of your consumer segments and understand what messaging will resonate best. Follow up with quantitative surveys to identify the optimal channels for each segment’s winning campaign concept.

Brand Tracking

Keep tabs on where your competitors are gaining media market share and where there are opportunities for growth or innovation by conducting a templated brand tracker.

Step into the spotlight with Suzy

Suzy empowers your M&E brand from pitch to production

Marketing & Brand

Validate and launch

Sales

Optimize and win

Product

Iterate and innovate

Insights

Explore and recommend

400+ of your favorite brands are already using Suzy

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our projects. That’s a really core part of how we operate."

Kofi Amoo-Gottfried

CMO, DoorDash

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."

Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."

John Churchman

Senior Brand Manager, Mommy’s Bliss

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."

Erin Wong

VP, Strategy Director, DDB

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."

Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."

Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy is someone we have leaned on heavily to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."

Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."

Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."

Catherine Chao

Director, Strategy & Evaluation, Ad Council

Related resources

Podcasts

Beyond the 30-Second Spot: Disney’s Andrew Messina on Creating Unforgettable Brand Moments

In this episode of The Speed of Culture Podcast, Andrew Messina, SVP of Sales at Disney Advertising, discusses leveraging live sports, streaming, and personalized ads to create unforgettable brand moments.

Media & Entertainment

Speed of Culture

Feb 6, 2025

Mar 7, 2025

•

min read

Blogs

The UX Playbook for February: Designing Experiences for Love and Loyalty

How can your brand turn February’s energy into lasting loyalty? Discover key UX strategies to elevate engagement now!

Technology

User Experience

Feb 5, 2025

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Reports

The Tech Trends Reshaping Consumer Behavior

Discover how emerging tech innovations are driving market shifts.

Technology

Oct 21, 2024

Feb 27, 2025

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min read