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Mixed methods research: How to combine quant and qual for actionable insights
Learn how one (hypothetical) t-shirt company found a winning t-shirt design using a mixed methods approach to market research.
Case Study: How Reckitt Leveraged Suzy to Accurately Predict Three of the Most Uncertain Quarters in History
For international health, hygiene, and home products brand Reckitt, there was no better time to unleash the power of Suzy than at the beginning of 2020’s worldwide pandemic.
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Three Ways Suzy Helps Colgate-Palmolive Make Even Better Business Decisions
Global legacy brands are always working to retain sustainability, so they still need consumer insights — fast and of substance.
Case Study: How Suzy Cultivates Consumer Loyalty (And Much More!) for Mars Wrigley
The world-renowned candy brand turns to our insights capabilities to keep in touch with their most-valued commodity: the customer.
Consumer Finance Is Radically Changing, and Here’s How Your Brand Can Embrace It
Consumers today are increasingly financially literate. They’re investing in crypto and going cashless. Is your business equipped to deal with these changing behaviors?
How Suzy Is Helping Researchers at High-Profile Brands Navigate Their Fast-Shifting Roles
After a year of drastic, quick-paced pivots in consumer-based industries, the near-arrival of a "new normal" means another large-scale transition is in progress. Fortunately, Suzy’s here to provide solutions, and our partners from hims & hers and the Infatuation reveal how we’ve worked for them.
How to Sustain Category Growth in 2021, According to Three Big-Name Brands
From providing customer reassurance to utilizing agile tools to democratizing insights, here’s what research leaders from Reckitt, Ferrero, and Campbell’s say they’re doing to cultivate success in their categories, today and going forward.
Three Reasons Why Snacking Companies Need to Get Creative Right Now
Like so much else in the world, the snacking category has been upended, but Suzy has the data and insights to guide snack producers into the new normal. From finding healthier, more functional, and novel solutions, here's what snacking companies must do to meet consumer demands.
How to Use Consumer Research to Identify Innovation Potential
Go to market with confidence after generating, screening, and validating your ideas based on the actual feedback of your customers.
