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How to Use Consumer Research to Identify Innovation Potential
Go to market with confidence after generating, screening, and validating your ideas based on the actual feedback of your customers.
Three Ways Brands Can Use Market Research to Build Consumer Loyalty
The best way to ensure brand sustainability is to build a loyal customer base. From generating products that ‘perform’ — but also need to be replenished — to promoting social consciousness, here's what your company can do to earn its share of market love.
Modern Markets Demand a Modern Approach to Research
How to blend always-on quantitative and qualitative market research to gain deeper consumer insights.
Building SaaS Products and Working Iteratively: Q&A with Nick Gauchat, Suzy’s Chief Product Officer
Nick Gauchat, Chief Product Officer at Suzy, shares his thoughts on product management, managing high-growth environments, how he sees the role of CPO evolving, and more!
Suzy Brings Always-On Insights to Market Research. What Does That Really Mean?
For more about always-on insights and how they can help your brand succeed, download our brand new e-Book.
We (Literally) Just Wrote the Book on Always-On Insights
To see how always-on insights can be your brand’s guide to success, download our brand new eBook!
How Always-On Insights Helped Chateau Ste. Michelle Thrive In Uncertain Times
This high-minded wine brand had no idea how it would be affected by the events of 2020. Then, Suzy swooped in.
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What’s Next for Five Categories Disrupted Most by 2020?
The past year’s events have been especially challenging for the consumer world’s critical industries. Suzy has the insights that can propel them through the coming recovery.
Agile Research on Suzy is Now Automated with Survey Templates
We’re excited to launch Suzy Solutions, allowing brands to automate their market research workflow and reach the right people, with the right solutions.
