“Innovation is what humans do best when they're imagining. When they invent something entirely new, I get most drawn [to something] that's going to impact everyone, either for a whole industry or for the mass consumer. To me, [...] crypto, blockchain, Web3 technologies, I feel are those things. They haven't worked out all the use cases, but the places that they have, and what you can see in the future, I think are that big movement.”
— Jennifer Strazl, CMO of CoinDesk

Jennifer Stranzl has what she calls “BHAG”s: big, hairy, audacious goals. She studied brain and cognitive science at MIT because she wanted to know exactly how the brain works. Now, the CMO of CoinDesk, the world’s most influential and trusted information platform for the emerging global crypto/Web3 economy, is focused on emerging technology. These days, her BHAGs are around building community around increasing awareness and mass adoption Web3 and all its components.

This week on the Speed of Culture podcast, Jennifer joins Suzy founder and CEO Matt Britton to discuss…

• The influence her time at Goldman Sachs, P&G, L’Oreal, and the Wall Street Journal has on her leadership strategy as CMO of CoinDesk.

• Why and how CoinDesk positions its content for both a B2C and B2B audience—and how the crypto winter and the impending global recession are influencing their current strategy.  

• Crypto trends to watch—particularly the increased TradFi investment in emerging blockchain technologies.

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