For Michael Kassan, CEO of MediaLink, success is built on quickly identifying, iterating on, and optimizing areas of growth for clients and his company alike.
“The statistic that I've hung my hat on for years is if you get up to bat and you get a hit one out of three times, you're going to have a life batting average of .3033. There's only 28 people who've ever done that and 27 are in the Hall of Fame, so my bet is if [a company] gets up to bat, if [that company has] a lot of meetings, at least one out of three should be good, and that's the way we roll the dice [for our clients].”
— Michael Kassan, CEO of MediaLink
From his early days as a tax attorney to ascending to the ranks of CEO at MediaLink, Michael Kassan takes steps to be prepared. He takes that philosophy one step further by creating opportunities at MediaLink for clients in different spaces and verticals to meet. This has earned him and MediaLink a reputation as the “ultimate connector[s].” On this week’s episode of the Speed of Culture podcast, join Michael and Matt Britton, Suzy’s founder and CEO, as they discuss…
- Success at any age. How Michael founded MediaLink later in life, and what skills he developed early that set him up for later success as a founder.
- Spending in the economic downturn. How will brands, venture capital, and private equity choose to spend during this upcoming time period?
- “Brandformance:” MediaLink’s belief that the same discipline that’s applied towards performance marketing should be applied to brand marketing efforts as well.
- Michael’s 11 Dinner Party Discussion Topics that Foster Connection: Trust, transparency, talent, technology, transformation (the “T”s), content, commerce, culture, community, creativity, curation (the “C”s).
