Podcasts

How an open workplace culture fosters creativity with Michelle Taite, Chief Marketing Officer at Intuit Mailchimp

Oct 13, 2022
Feb 27, 2025
 • 
 min read

"Not just thinking about the work that you create but also about the skill sets that you bring into your marketing team is really important as you think about that dynamic between performance and creativity."
— Michelle Taite

What happens when you believe that creativity has the power to change the world of work? Well for Michelle Taite, CMO of Intuit Mailchimp, creativity blossomed after she encouraged her employees to bring their whole selves to work.

Now, Intuit Mailchimp’s Atlanta office overflows with creativity. From knitting to biking to cooking, their workforce constantly taps into extracurricular pursuits. That allows them to tackle creative challenges in a variety of ways, often from new vantage points. This kind of workplace is a breeding ground for innovative, creative ideas—just what Intuit Mailchimp needs to create marketing campaigns designed to engage other marketers.

To learn more about how Michelle leads her team in serving Intuit Mailchimp’s 12 million happy customers (and counting!), listen to this week’s episode of The Speed of Culture podcast. Join Suzy founder and CEO Matt Britton as he and Michelle discuss…

  • Using creativity to empower the underdog. How Intuit Mailchimp created a platform that allows brands to collect first-party data to better reach their customers.
  • Marketing to marketers. When selling to marketers, the best way to reach them is to set an example by doing world-class marketing yourself.
  • The importance of speaking directly to your customers. Intuit Mailchimp talks to customers weekly to stay in tune with their changing wants and needs.
  • Embracing employees’ side gigs. Michelle explains why encouraging employees to bring their whole selves to work is advantageous in creative fields.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Podcasts
Big goals: How Julie Haddon is putting female athletes at the heart of culture

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.

Speed of Culture
Media & Entertainment
Aug 19, 2025
Aug 19, 2025
 • 
 min read
Podcasts
Beyond the Swipe, Tap, Click: How Visa Is Betting on AI, Athletes, and Everyday Empowerment with Matt Story

In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.

Speed of Culture
Finance
Aug 12, 2025
Aug 15, 2025
 • 
 min read
Podcasts
Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll with entertainment-first branding

In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.

Food & Beverage
Speed of Culture
Aug 5, 2025
Aug 12, 2025
 • 
 min read
View all