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From Boutique Bootcamp to Fitness Powerhouse with Joey Gonzalez, Global CEO of Barry’s
Joey reveals his preconceived ideas of the company, how he became a partner, and what makes Barry’s unique in comparison to other fitness brands.
6 things to know about confidence levels in statistical significance testing
Confidence levels vs. p-values: when to choose 90 %, 95 %, or 99 %, interpret statistical significance correctly, and avoid costly mistakes—read the guide.
Entering a New Age of Connection with CMO and VP of Marketing, Cheryl Gresham
Cheryl unveils future trends in the wireless market and the rise of 5G.
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Case Study: How HIPPEAS Launched A New Product With Monadic Testing
Discover how HIPPEAS leveraged Suzy’s rapid consumer insights to validate flavors, branding, and packaging—resulting in a confident retail launch.
State of the Consumer: Business Reimagined: Navigating the AI Future Recap
How will AI impact society, the enterprise, and the job market?
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Erika Ayers reveals the essential elements for achieving successful company expansion and scaling its culture, along with insights into the evolving media landscape.
Winning Over Gen Z: Inside the Miami Dolphins' Marketing Strategy with VP Michael Shaw
He unveils key lessons from navigating the dynamic world of sports management to the importance of prioritizing the fan for brand success.
Nearly Three Quarters of Americans Believe Brands Should Sponsor Men’s & Women’s Sports Equally
More than half say that brands should support women’s Olympic sports over professional sports, and similarly for individual sports compared to team sports
What is qualitative market research? Methods, best practices, and AI
Learn how qualitative research methods like focus groups, IDIs, and AI chat deliver deeper insights. Get best practices in this easy-to-follow guide.
