.webp)
Defining vs. Measuring Loyalty: The Ultimate Marketing Challenge
Curious about the depth of your customer loyalty? Start by defining what loyalty means, then discover how to measure it effectively.
Northwestern Mutual CMO Lynn Teo on Innovating Financial Marketing for the Next Generation
In this episode of The Speed Of Culture, dive into the world of Finance with Northwestern Mutual's CMO, Lynn Teo. Discover the secrets behind their lasting legacy and how they're navigating the future with commitment, connection, and creativity. Listen now!
From Everest to Urban Streets: The Evolution of The North Face with CMO Sophie Bambuck
Sophie discusses her career trajectory, the significance of brand innovation, and the organic intersection of outdoor apparel with street fashion.
.avif)
Women's intuition meets data: A market research journey with life lessons
What does market research have to teach us? Turns out, quite a bit.
State of the Consumer: Wellness Reimagined
This webinar illuminates the comprehensive wellness journey, from the integration of groundbreaking technology to the enduring significance of body positivity, and examines the conversation around Ozempic's role in shaping health trends. An important resource for professionals seeking to align with the latest wellness market dynamics.
Bridging the Worlds of Sports, Technology, and Fandom with Andrea Hopelain, GM & SVP at EA SPORTS
Andrea explores the evolution of digital marketing, the role of fandom in brand building, and the future of gaming and sports interactivity.
How Influencers are Transforming Consumer Behavior
A data-driven look at the evolving landscape of influence.
Concept testing: 5 Best Practices for Unlocking Consumer Insights
You've got ideas. So does your CEO, your product team, your marketing team, and everyone else at the entire organization.
Women Leading the Way in Market Research: My Story of Passion and Growth
Discover the impact of women on the field of market research.
