Case Study

How Walmart Used Consumer Insights to Shape Immersive Shopping

Sep 10, 2024
Feb 27, 2025
 • 
 min read

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Innovation in retail doesn’t happen in isolation—it happens with the consumer at the center. Walmart leveraged Suzy’s iterative insights to develop Walmart Realm, a cutting-edge virtual shopping experience designed to meet evolving shopper expectations. By tapping into real-time consumer feedback, Walmart refined its approach, optimized engagement, and successfully launched an immersive commerce experience that redefines digital shopping.

What you’ll learn in this case study:

  • The power of consumer insights: How Walmart used real-time feedback to shape product development
  • Driving innovation in retail: The role of iterative testing in building immersive shopping experiences
  • From concept to launch: The steps Walmart took to bring Walmart Realm to life
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