In a world that’s becoming increasingly artificial, brands are under pressure to be more human-centric, more emotionally attuned, and more globally conscious. The “why” behind consumer behavior has never mattered more, but capturing that emotional core at scale, with rigor, and across borders has historically been a logistical and methodological challenge. Enter Suzy Speaks: a breakthrough in AI-moderated qualitative research that helps brands transform open consumer conversations into actionable, strategic value.

Suzy Speaks is fully integrated into the broader Suzy ecosystem, and that integration is what truly sets it apart. It doesn’t simply sit alongside your research stack. It connects, enhances, and elevates it. Whether you’re exploring early-stage concepts, refining campaigns, deepening shopper insights, or adding context to foundational quant, Suzy Speaks acts as a flexible, scalable layer of qual that supercharges every phase of your research lifecycle, making it a critical part of one connected, intelligent research ecosystem. Designed to surface real human emotion at scale, it empowers brands to move from voice to value with speed and confidence.

Let’s explore how Suzy Speaks adds emotional depth to both quant and qual insights, why it works best within an integrated, end-to-end research strategy, and how it turns global, unstructured conversations into actionable, strategic outcomes.

Integrated, Not Isolated: Why Suzy Speaks Thrives Inside a Connected Ecosystem

There’s a major difference between “a tool you use” and “a solution you integrate.” Many AI-moderated qual tools exist as point solutions that do one thing reasonably well, but are difficult to connect into your broader research workflows.

Suzy Speaks is different.

Because it lives inside the Suzy ecosystem, Suzy Speaks is natively integrated with your foundational quant, innovation, campaign, shopper, tracking, and UX studies. And because the same credits apply, you don’t need new POs or vendor onboarding. It’s all connected, and it’s all always-on.

This creates truly hybrid learning plans, where each method builds on the next. You can:

• Use Suzy Speaks to explore whitespace before quant
• Add depth to pricing or campaign tests
• Follow up quant trackers with emotional pulse checks
• Bring segments to life with real voices
• Layer qual insights into brand perception studies

System 1 thinking (fast, intuitive, emotional) powers the everyday decisions consumers make, often without conscious awareness. Suzy Speaks is uniquely suited to tap into these instinctive reactions by capturing unfiltered, voice-based feedback that reveals the tone, cadence, and emotion behind every response. Unlike traditional open-ends or point-solution qual tools, Suzy Speaks gives you direct access to the subconscious layer of consumer insight – seamlessly within the same platform where you run quant. Whether you're testing early-stage creative, gauging campaign resonance, or pressure-testing UX flows, Suzy Speaks lets you listen to what people feel, not just what they say.

And it’s all orchestrated by Suzy’s research experts, who know exactly where Suzy Speaks will add the most value. Suzy Speaks is one piece of their larger toolkit, where they can strategically choose between live moderation via Suzy Live, AI moderation with Suzy Speaks, or no moderation with video open-ends. The ability to flexibly interchange between the three conversational methods means you can get the most robust insights for your objectives. 

Global Voices, Local Insights: A Worldwide Qual Solution

As brands grow across borders, consumer research needs to keep up. Suzy Speaks meets this challenge with global reach across 8 markets – the United States, United Kingdom, Canada, Australia, France, Germany, Italy, and Mexico – with support for automated translation in 40+ languages.

But what makes Suzy Speaks particularly powerful is its language intelligence. The AI can understand, translate, and interpret responses across languages within the same conversation while ensuring that all insights are delivered back to researchers in consistent, high-quality English reports. This means your global teams can work faster, without the typical friction of translation delays or fragmented deliverables.

You can recruit from integrated panels, trusted third-party sources, or your own CRM. Whether you’re testing a product in Mexico City or exploring perceptions of a campaign in Paris, Suzy Speaks ensures the voice of the consumer is heard loud and clear – wherever they are.

Methodology That’s Built to Flex

Suzy Speaks is designed for methodological flexibility. From study length (10 to 20 minutes), to mode (voice or text), to targeting (screening surveys, panels, or CRM lists), everything is configurable.

You can:

• Set probing depth—from a simple response to deep exploration.
• Include skip logic to personalize conversation flow.
• Choose from monadic or sequential monadic testing to fit your concept test structure.
• Enable screen sharing for UX feedback or mobile navigation testing.
• Mix quantitative and qualitative questions into one seamless experience.

This flexibility allows researchers to design studies that mirror real human conversations—while still extracting scalable, structured insights.

Turning Conversations into Confidence

Let’s be clear: Suzy Speaks is not here to replace traditional qualitative methods like IDIs or focus groups. In fact, Suzy offers those too with Suzy Live, a live moderated solution for deeper, longer interviews. But when time, budget, or scale are limiting factors, Suzy Speaks shines.

It’s especially well-suited for:

• Understanding sensitive or emotional topics (without the pressure of a human moderator)
• Surfacing deeper motivations behind stated preferences
• Validating quant findings through authentic voice
• Exploring whitespace before designing quant surveys
• Building hypotheses for segmentation or campaign refinement

This agility empowers researchers to work faster—without cutting corners. And for stakeholders, it delivers confidence: not just in the data, but in the voices behind the data.

What Real Customers Are Saying

The feedback speaks for itself. Here’s what one Suzy Speaks user had to say:

“What made this methodology so effective was how it allowed participants to answer in the moment without having to reflect…only using System 1 or System 2 to answer the questions instead of checking a box like you would do in a survey, they talked through their thinking and realized part of the way through that they were relying on instinct, or emotion or familiarity to make decisions. 

The AI asked really thoughtful questions. It had very consistent follow-ups. That kind of probing really opened up the space for people to be able to articulate things that they wouldn’t be able to say otherwise or even had been aware of.”
— Giovanni, Customer and Market Insights Manager, HP 

The takeaway? This isn’t just a faster or cheaper alternative to qual. It’s a smarter, more strategic way to bring real voices into the decision-making process.

Final Thoughts: From Voice to Value

Suzy Speaks bridges the gap between the statistical power of quant and the emotional resonance of qual. It’s fast, flexible, rigorous, and global. But what makes it truly unique is that it’s not a point solution – it’s a powerful piece of a connected ecosystem.

For researchers navigating complexity, tight timelines, or diverse markets, Suzy Speaks offers the scalability of automation with the integrity of authentic human insight. And when used as part of an integrated research strategy on Suzy, it doesn’t just capture what people say – it uncovers what drives them.

In the end, that’s how you move from voice to value.