Discover how Suzy’s Jessica Lapham explains why consumer bias isn’t a flaw—it’s a feature—and how behavioral science turns it into a brand advantage.

Discover how Suzy COO Bryan Silverman explains the shift from automation to AI-driven value creation—unlocking human potential and smarter workflows.

This thought leadership piece by Silvia Veltcheva, Senior Director of Market Research at Suzy, explores how evolving labeling regulations and rising consumer expectations are reshaping brand accountability. It highlights the growing need for transparency, examines recent FTC and FDA updates, and illustrates how brands can use agile consumer insights to stay compliant, build trust, and avoid costly missteps. The article positions Suzy as a strategic partner that helps brands navigate this changing landscape with real-time research and smarter decision-making.