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In the competitive better-for-you beverage market, staying ahead means anticipating what consumers want next. Zevia turned to Suzy’s advanced research tools to explore shifting taste preferences, test new flavors, and refine its product lineup. By leveraging real-time consumer insights, Zevia identified standout flavors that drive engagement and long-term brand growth.

What you’ll learn in this case study:

• Flavor innovation driven by data: How Zevia used insights to refine and expand its product offerings
• Consumer-first product development: The role of real-time feedback in aligning with shopper expectations
• Scaling for growth: How data-backed decisions help brands stay competitive in evolving markets