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Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
Brett explores his focus on transparency in the food industry, the power of sports in driving brand awareness, and the importance of growth and consumer-centricity in marketing.
The New Era of Sports Fandom with Marketing Guru Ken Turner, Chief Marketing Officer at Fanatics Collectibles
Ken dives into the evolving landscape of the collectible market, the power of storytelling, and how the industry connects fans with culture.
From Niche to Mainstream: The NFT Evolution with Matt Medved, Co-Founder, CEO, and Editor-in-Chief of nft now
Matt unveils the true potential of NFTs and tokenized media in the emerging Web 3.0 era, highlighting how NFTs empower digital ownership, why tokenized media is the next big thing, and how nft now brings this new technology from niche to mainstream.
Gain a holistic understanding of consumers with CRM data and panel audience insights
Know the difference between your CRM audience and a panel audience—and why you should tap into both for comprehensive insights
The way forward with TikTok: Regulation or personal responsibility
As TikTok faces regulation, marketers must balance viral reach with data duty. Explore brand playbooks and next steps—read the guide.
Behind the Screens of Social Media with Taylor Lorenz, Technology Columnist at The Washington Post
Taylor explores the rise of the modern media landscape and her new book, ‘Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet’
State of the Consumer: The Digital Age of Sports
How is AI impacting the fast-growing sports betting industry, and which digital channels fans are engaging with most? Learn about fan behavior both in and out of the stadium in Suzy’s State of the Consumer.
Building a Championship Culture with Dustin Godsey, Chief Marketing Officer at the Milwaukee Bucks
Dustin discusses how the Milwaukee Bucks built a championship culture and mentality that led the team to the 2021 NBA triumph and helped develop a successful, global brand.
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Research deliverables: what you need to go from survey to pitch
Turn raw survey data into board-ready stories with visuals, hooks, and narrative flow. Master persuasive deliverables—read the playbook.
