Download the Infographic

Pulled straight from Suzy’s survey of 1,000 American consumers, this infographic breaks down the real impact of influencer marketing—who’s influencing, how it’s driving purchases, and what it means for brands looking to stay ahead. From mega-celebrities to niche tastemakers, learn how different influencer types shape buying behavior and how your brand can tap into their power to spark engagement and drive sales.

Key Insights From Suzy’s Infographic:

• Top Retailers for Influencer Marketing: Discover where consumers prefer to shop when influenced by mega-celebrities or niche influencers
• Consumer Actions Post-Influence: Understand how influencer recommendations shape shopping behaviors and retailer choices
• The Power of Niche Influencers: Learn how smaller influencers can have an outsized impact on purchase decisions
• Effective Influencer Strategies: Explore the best ways brands can use influencers to build trust and drive conversions

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