Reports

Unleash the Potential of Influencer Marketing in the Retail Industry

Feb 29, 2024
Feb 27, 2025
 • 
 min read

Download the Report

Influencers aren’t just shaping trends—they’re redefining the way people shop. With the influencer industry growing rapidly, brands have a unique opportunity to connect with consumers in more authentic and impactful ways.

Suzy surveyed 1,000 Americans to uncover how influencer-driven shopping behaviors are evolving—and what it means for brands looking to engage with consumers effectively.

What you’ll learn:

  • The Power of Influence: Why 41% of consumers have made a purchase solely based on an influencer’s recommendation
  • Shifting Shopping Behaviors: Which brands are winning when it comes to influencer and celebrity-backed products
  • Choosing the Right Partners: The distinct advantages of working with mega-influencers, celebrities, and micro-influencers
  • Closing the Gap: How to seamlessly connect social media campaigns with in-store experiences
See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
Craving Convenience: How AI is reshaping smart food delivery

Discover how AI is reshaping food delivery—transforming logistics, personalization, and brand loyalty. Explore what it means for consumers and brands.

Market Research
Consumer Insights
AI
Food & Beverage
CPG
Jul 14, 2025
Jul 15, 2025
 • 
 min read
News
New Report: Affiliate is Gen Z's Preferred Monetization Model

Gen Z creators embrace affiliate-first monetization. Discover key insights from Collective Voice and Suzy’s 2025 report on the future of the creator economy.

Retail
Jul 8, 2025
Jul 9, 2025
 • 
 min read
Blogs
Generation Loyal: How CPG brands can win consumers of every age

Brand loyalty isn't one-size-fits-all, it's generational. Discover 3 actionable strategies CPG and F&B brands can use to win loyalty from Boomers to Gen Z.

Market Research
Consumer Insights
AI
Food & Beverage
CPG
Jul 7, 2025
Jul 9, 2025
 • 
 min read
View all