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How Ferrero elevated shopper creative with iterative research
Learn how Ferrero tapped into Suzy to optimize shopper creative with iterative research.
inspiring-greatness-through-beauty-confidence-and-well-being-with-esi-eggleston-bracey-president-of-unilever-usa-and-ceo-of-unilever-personal-care-north-america
In this episode, Esi dives deep into her inspiring career journey and shares mantras to achieve success including being yourself, helping people, and creating value for your enterprise.
Why QSRs Are The New Lifestyle Brands with Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell
Sean shares how the company leverages customer loyalty and authentic partnerships for brand success, Taco Bell's education strategy to expand globally, as well as the role of digital and AI in modern marketing.
The Intimacy of Data with Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA
Tariq dives deep into how the evolution of technology has changed his role as a marketer over time, how data actually allows marketers to leverage a more human approach, and how to create a relatable and meaningful brand.
A Complete Guide to Unleashing the Power of Data-driven Decision Making
Unlock the power of data-driven decision-making! Learn how to leverage insights for smarter strategies, improved efficiency, and business growth. Read more!
Conjoint Analysis: A Game-Changer for Market Researchers
Discover how Conjoint Analysis transforms market research! Uncover true consumer preferences, optimize products, and make smarter, data-driven decisions today.
How to Design a Successful Online Survey
Learn how to create an effective online survey that collects valuable insights and ranks high on Google. Follow our step-by-step guide to survey success!
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
Brett explores his focus on transparency in the food industry, the power of sports in driving brand awareness, and the importance of growth and consumer-centricity in marketing.
The New Era of Sports Fandom with Marketing Guru Ken Turner, Chief Marketing Officer at Fanatics Collectibles
Ken dives into the evolving landscape of the collectible market, the power of storytelling, and how the industry connects fans with culture.
