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How RB Leverages Agile, Always-On Tools To Predict What’s to Come
The past year caught everyone off guard, even the most high-profile of brands. But Suzy helped this health, hygiene, and home products manufacturer navigate its way through the darkest of times.
How Mars Wrigley Boosted Efficiency and Consumer Connectivity with Agile Research
A look behind the scenes at the R&D program inside one of the world’s biggest brands to see where agile market research tools like Suzy fit in.
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How Can Financial Services Brands Address Consumer Expectations in 2021?
How Can Financial Services Brands Address Consumer Expectations in 2021?
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Four Ways Brands Can Leverage TikTok to Connect With Consumers
With 100 million active monthly users, TikTok has emerged as a force in the social media landscape and, thus, a place for effective marketing campaigns. Here’s what companies can do right away on the platform to enhance their messaging reach.
TikTok Marketing Strategies: 5 Effective Tactics
TikTok has taken over social media. “The level of co-creation from consumers with brands has never, ever been seen like this,” says Sofia Hernandez, TikTok’s Head of North America Business Marketing.
New Market Research Methodologies Are Here to Stay, According to Four Brand Leaders
The dramatic events of 2020 caused companies around the world to adjust the ways they gather data and construct consumer insights. Why should brands across categories be hopeful for the future? Insights leaders from the likes of Nestle’s Garden of Life, Hershey’s ONE Brands, Ferrero, and GSK sound off.
Q&A: Insights Leaders at Suzy & PepsiCo Talk Diversity in Market Research
Suzy’s Chief Customer Officer Katie Gross and PepsiCo’s Senior Director of Portfolio Strategy & Analytics Abby Finnis sat down for a virtual chat for GreenBook’s GRIT Forum.
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Could Credit Card Perks be the Key to Your Consumer’s Heart — and Wallet — in 2021?
As the country creeps closer to a post-pandemic world, spending habits and expectations have changed. Does the biggest opportunity for financial services brands in this new landscape lie in beefed-up brand rewards programs?
Five New Year's Resolutions for Brands to Live By in 2021
A tumultuous 2020 has made way for a more hopeful 2021. Here are a few strategies brands can adopt right now to be successful as the year progresses.
