“I'm really attracted to the impact that we can have on people's lives. I think I would have a hard time selling something I didn't feel awesome about. And the fact that at SmileDirectClub, we're part of the customers' broad-based transformation in their lives”.
— John Sheldon

When you’re trying to drive business growth, should you concentrate on innovation? Your marketing? The customer experience?  SmileDirectClub’s Chief Marketing Officer, John Sheldon, believes it’s important to focus on all the above. With twenty-five years of experience, John is leading the customer acquisition, marketing initiatives, and innovating the customer experience to drive the consumerization of healthcare.

Recently, John joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:

• How the direct-to-consumer world is now infiltrating the healthcare industry
• Why growth happens when people continue to feel positive and trustful about the company
• Why brands need to constantly optimize the customer experience