Podcasts

Learn about the power of creating culture with Wieden+Kennedy’s Chief of Strategy, Dr. Marcus Collins

Sep 30, 2022
Feb 27, 2025
 • 
 min read
“One of the biggest, biggest misnomers when it comes to marketers in today's hyper-connected digital world [is that while] we have more information, we don't have greater intimacy–and we mistake information for intimacy. Intimacy requires us getting really close, understanding the governing underlying physics on why we do what we do. The better we do that, the better we'll be able to ingratiate ourselves into people's cultural zeitgeist.”
— Marcus Collins

As Chief of Strategy at Wieden+Kennedy, Dr. Marcus Collins spends a lot of time thinking about culture. What exactly is culture? How are marketers creating it? Are they always creating their intended meaning? If not, how can they get better at doing so? They’re big questions, but as an award-winning marketer and cultural translator with more than 15 years of experience under his belt, Marcus is just the person to go to for the answers.

Join Marcus and Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast to discuss:

  • His non-linear path to become Chief Strategy Officer at powerhouse advertising agency, Wieden + Kennedy
  • The importance of understanding the “why” behind consumer behavior
  • What comedians do well and how marketers can adopt their tactics
  • Why the key to good marketing is starting from curiosity, not certainty
See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Podcasts
Big goals: How Julie Haddon is putting female athletes at the heart of culture

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.

Speed of Culture
Media & Entertainment
Aug 19, 2025
Aug 21, 2025
 • 
 min read
Podcasts
Beyond the Swipe, Tap, Click: How Visa Is Betting on AI, Athletes, and Everyday Empowerment with Matt Story

In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.

Speed of Culture
Finance
Aug 12, 2025
Aug 15, 2025
 • 
 min read
Podcasts
Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll with entertainment-first branding

In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.

Food & Beverage
Speed of Culture
Aug 5, 2025
Aug 12, 2025
 • 
 min read
View all