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How to ask the right focus group questions and gain powerful insights
During a focus group, it’s important to ask the right questions to get valuable insights. Learn how to craft thought-provoking focus group questions in Suzy's guide.
Suzy Announces a Strategic Partnership with Market Research Institute International (MRII) to Elevate Market Research Education through Suzy Academy
The Suzy Story: How We Disrupted a $100 Billion Industry
Suzy transformed a $100B industry with real-time consumer feedback. Discover how we built a faster, smarter research platform.
Embrace the Slop with Andrea Brimmer, Chief Marketing and PR Officer at Ally
Andrea highlights the importance of brand building within the banking space, the remarkable success story of Ally as a pioneering digital-only bank, and how the company uses gamification to cultivate financial literacy.
AI in Market Research and Consumer Insights: A Comprehensive Guide for Fortune 500 Leaders
Discover a holistic exploration of the transformative potential of artificial intelligence (AI) in market research and consumer insights.
Maximizing Brand Power with Lara Balazs, Chief Marketing Officer at Intuit
Lara shares her insights on the importance of brand power, business authenticity, and the rise of women in leadership roles.
Monadic testing 101: How to find winning concepts cost-effectively
Curious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept.
Inside the Mind of the Customer: The Art of Qualitative Research
Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all of your business decisions.
Lights, camera, insights: Using video showreels to bring market research to life
What are video showreels and how can they bring market research to life?
