Reports

How Influencers are Transforming Consumer Behavior

Mar 18, 2024
Feb 27, 2025
 • 
 min read

Download the Whitepaper

The influencer landscape is shifting, redefining how brands engage with consumers. From mega-celebrities to micro and nano-influencers, today’s marketing strategies require a nuanced approach to authenticity, engagement, and omnichannel integration. This whitepaper unpacks the evolving dynamics of influence and provides actionable insights to help brands stay ahead.

Why you should get your copy of this whitepaper:

  • Broaden your influence horizon: Understand the shift from traditional endorsements to social media-driven influence
  • Strategize with precision: Learn how omnichannel integration enhances the effectiveness of influencer marketing
  • Build authentic connections: Explore what authenticity means in today’s influencer space and how brands can foster trust
  • Leverage Suzy’s insights: See how real-time consumer data can help navigate the evolving influencer landscape

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Receive the most up-to-date resources and strategies

Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
When retailers go all-in on AI: How brands can stand out in the new era of intelligent shopping

Discover how Suzy shows brands how to stand out as retailers go all-in on AI—pairing machine speed with human insight to stay visible and connected.

Retail
AI
Consumer Insights
CPG
Food & Beverage
Nov 10, 2025
Nov 10, 2025
 • 
 min read
Blogs
From recall to reflex: How brands can stay top-of-mind

Discover how Suzy’s Katrina Rodriguez explains the science of mental availability – why great brands move from recall to reflex and stay top-of-mind.

Retail
Food & Beverage
CPG
Media & Entertainment
Technology
Nov 3, 2025
Nov 3, 2025
 • 
 min read
Blogs
From biases to breakthroughs: How behavioral science strengthens market research

Discover how Suzy’s Jessica Lapham explains why consumer bias isn’t a flaw—it’s a feature—and how behavioral science turns it into a brand advantage.

Advertising
CPG
Consumer Insights
Finance
Market Research
Oct 27, 2025
Oct 27, 2025
 • 
 min read
View all