Reports

How Influencers are Transforming Consumer Behavior

Mar 18, 2024
Feb 27, 2025
 • 
 min read

Download the Whitepaper

The influencer landscape is shifting, redefining how brands engage with consumers. From mega-celebrities to micro and nano-influencers, today’s marketing strategies require a nuanced approach to authenticity, engagement, and omnichannel integration. This whitepaper unpacks the evolving dynamics of influence and provides actionable insights to help brands stay ahead.

Why you should get your copy of this whitepaper:

  • Broaden your influence horizon: Understand the shift from traditional endorsements to social media-driven influence
  • Strategize with precision: Learn how omnichannel integration enhances the effectiveness of influencer marketing
  • Build authentic connections: Explore what authenticity means in today’s influencer space and how brands can foster trust
  • Leverage Suzy’s insights: See how real-time consumer data can help navigate the evolving influencer landscape

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Blogs
Suzy Is Now a Decision Engine. Here's What That Means for You.

The platform you've known and relied on for consumer research just became something much bigger.

Market Research
Retail
Product
Apr 3, 2026
Apr 4, 2026
 • 
 min read
Podcasts
Top shelf: How Patrón stays premium with craft and conviction in a digital world

In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, and craft. They discuss the Pursuit of Greatness campaign, the creative partnership with filmmaker Guillermo del Toro, and how Gen Z is reshaping consumption habits across the spirits industry. The conversation also covers how Patrón approaches music and culture partnerships, why the on-premise channel still defines brand equity, and how human connection remains the anchor in an AI-driven world.

Speed of Culture
AI
Technology
Mar 31, 2026
Apr 4, 2026
 • 
 min read
Blogs
The context era: why having data and insights isn't enough

Most companies have more research data than ever — yet still struggle to act on it. Learn why context, not more data, is the missing link between insights and outcomes.

Marketing
Market Research
AI
Technology
Mar 26, 2026
Mar 30, 2026
 • 
 min read
View all