Reports

How Influencers are Transforming Consumer Behavior

Mar 18, 2024
Feb 27, 2025
 • 
 min read

Download the Whitepaper

The influencer landscape is shifting, redefining how brands engage with consumers. From mega-celebrities to micro and nano-influencers, today’s marketing strategies require a nuanced approach to authenticity, engagement, and omnichannel integration. This whitepaper unpacks the evolving dynamics of influence and provides actionable insights to help brands stay ahead.

Why you should get your copy of this whitepaper:

  • Broaden your influence horizon: Understand the shift from traditional endorsements to social media-driven influence
  • Strategize with precision: Learn how omnichannel integration enhances the effectiveness of influencer marketing
  • Build authentic connections: Explore what authenticity means in today’s influencer space and how brands can foster trust
  • Leverage Suzy’s insights: See how real-time consumer data can help navigate the evolving influencer landscape

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Podcasts
How Adobe is unlocking Customer Experience Orchestration in the age of agentic AI

Adobe Enterprise CMO Rachel Thornton joins Matt Britton at CES 2026 to talk personalization, agentic AI in marketing, and building brand integrity."

Speed of Culture
AI
Technology
May 12, 2026
May 13, 2026
 • 
 min read
Blogs
Insights Aren't Enough

Top insights leaders from Coca-Cola, Mastercard, AB InBev & Reckitt on AI, human judgment, and why systems beat projects. Key takeaways from InsightsOn 2026.

Consumer Insights
Market Research
Technology
AI
May 11, 2026
May 12, 2026
 • 
 min read
Blogs
The invisible wallet

How the "Invisible Wallet" is rewriting retail in 2026: generational divides, Agentic Commerce, and what brands must do to stay visible to consumers.

Retail
AI
Market Research
May 6, 2026
May 7, 2026
 • 
 min read
View all