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What is qualitative market research? Methods, best practices, and AI
Learn how qualitative research methods like focus groups, in depth interviews, and AI chat deliver deeper insights. Get best practices in this easy-to-follow guide.
Transforming Slurpee for a New Generation with Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer at 7-Eleven
7-Eleven CMO Marissa Jarratt reinvents Slurpee for Gen Z with flavor drops, nostalgia, and sustainability—discover her strategy.
OLIPOP's Meteoritic Rise and the Future of Healthy Sodas with Co-Founder, David Lester
David Lester, Co-founder of Olipop, believes that you only need one person to believe in your vision when starting a business.
How Ferrero elevated shopper creative with iterative research
Learn how Ferrero tapped into Suzy to optimize shopper creative with iterative research.
inspiring-greatness-through-beauty-confidence-and-well-being-with-esi-eggleston-bracey-president-of-unilever-usa-and-ceo-of-unilever-personal-care-north-america
In this episode, Esi dives deep into her inspiring career journey and shares mantras to achieve success including being yourself, helping people, and creating value for your enterprise.
Why QSRs Are The New Lifestyle Brands with Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell
Sean shares how the company leverages customer loyalty and authentic partnerships for brand success, Taco Bell's education strategy to expand globally, as well as the role of digital and AI in modern marketing.
The Intimacy of Data with Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA
Tariq dives deep into how the evolution of technology has changed his role as a marketer over time, how data actually allows marketers to leverage a more human approach, and how to create a relatable and meaningful brand.
A Complete Guide to Unleashing the Power of Data-driven Decision Making
Unlock the power of data-driven decision-making! Learn how to leverage insights for smarter strategies, improved efficiency, and business growth. Read more!
Conjoint Analysis: A Game-Changer for Market Researchers
Discover how Conjoint Analysis transforms market research! Uncover true consumer preferences, optimize products, and make smarter, data-driven decisions today.
