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The elephant in the room: A history of data quality in market research
Data quality has evolved from paper surveys to AI safeguards. Learn best practices for cleaner, more reliable research. Read the full guide.
Wellness Reimagined: Top Consumer Trends for 2024
Explore Suzy's role in consumer wellness, personalization, and the integration of wearable technology.
Igniting Innovation: Harnessing the Power of Consumer Insights with Keurig Dr Pepper
Explore KDP's innovative strategies, leveraging AI and consumer insights for market success.
Navigating Market Volatility with Accurate Data on Emerging Consumer Trends
How can CMOs navigate economic challenges, evolving consumer preferences, and AI integration all at the same time? With data-driven strategies backed by consumer insights.
Nurturing Women's Wellness with Brand Partnerships
Discover how brands can authentically support women’s wellness by addressing key stressors like financial uncertainty, mental health, and societal pressures, fostering genuine connections.
Zip Breaks Barriers to Financial Transparency
A case study on breaking down barriers in digital finance.
Crafting Creativity: Julia Goldin on How LEGO Inspires Across Generations
LEGO’s Julia Goldin nurtures creativity, sustainable bricks, and fan co-creation—discover her insights.
Cracking the Code on Candy: What’s Driving Consumer Cravings
Unlock the trends driving a $49 billion market and see how evolving tastes, seasonal sales cycles, and omnichannel strategies are reshaping how consumers buy sweets.
Understanding Women’s Stress and How Brands Can Make an Impact
Discover strategies to support women’s mental health and build stronger connections with your audience.
