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Shachar explores the rapid rise of Ray-Ban Meta sunglasses, the future of AR, VR, and AI wearables, and how personalization is transforming smart devices and consumer experiences.
"If there's a word for this year, it's thriving. I'd like our team to thrive. I want our products to thrive. I want the world to thrive." - Shachar Scott
The wearable tech revolution is transforming how we live, work, and connect. In this episode, Shachar Scott, VP of Global Marketing at Meta Reality Labs, joins Matt Britton live from CES 2025 to explore how Meta’s cutting-edge innovations, like the Ray-Ban Meta glasses, are shaping the future of AR, VR, and AI. From enhancing daily life to empowering creators and developers, Shachar shares insights into Meta’s vision for building a seamless ecosystem that redefines consumer experiences. Discover how these advancements are paving the way for more intuitive, hands-free technology and reshaping the way we interact with the world.
Shachar Scott is the Vice President of Global Marketing at Meta Reality Labs, where she drives the adoption of next-generation AR, VR, and AI innovations. Known for her forward-thinking approach, she has been instrumental in shaping the success of products like Ray-Ban Meta glasses and Meta Quest VR. With a focus on fostering global collaboration and delivering seamless, intuitive technology experiences, Shachar is a key figure in transforming how consumers and creators interact with the digital world.
Tune into the latest episode or read the transcript below to learn more. Here are some top takeaways:
Transforming Everyday Tech with Ray-Ban Meta Glasses - Meta’s Ray-Ban Meta glasses are setting a new standard for wearable technology. Combining sleek design with AI-powered features, these glasses offer hands-free tools like voice commands, live translations, and seamless connectivity. Shachar shares how they’ve become a natural extension of daily life, enabling users to stay in the moment without compromising on functionality. By making wearable tech feel intuitive and stylish, these glasses are leading the charge toward a more connected and unobtrusive future.
The Visionary Future of AR Display Glasses - Meta’s AR display glasses are reimagining how we interact with the world. Imagine translating a menu into your native language or receiving step-by-step navigation—all directly in your field of vision. Shachar reveals how this cutting-edge technology will blend AI and AR to deliver personalized, immersive experiences. With use cases ranging from cooking to city exploration, Meta is crafting a digital assistant designed to enhance every aspect of daily life.
VR’s Expanding Role Beyond Gaming - Shachar highlights how Meta Quest VR is revolutionizing industries and consumer experiences alike. Beyond gaming, VR has found its place in fitness, sports, and professional training. For instance, Walmart uses VR to train employees at scale, while Lufthansa employs it for pilot simulations. With partnerships like the NFL and immersive experiences like courtside NBA games, VR is evolving into a versatile tool for entertainment, education, and productivity, making it increasingly indispensable.
Creators Redefining Storytelling with Wearables - Wearable tech isn’t just functional; it’s a powerful tool for creative expression. Shachar shares examples of artists leveraging Ray-Ban Meta glasses in groundbreaking ways—like Tyla, who filmed her “Water” music video entirely using the glasses, and Busta Rhymes, who hosted a phone-free concert to connect with fans on a deeper level. These projects highlight how wearables can revolutionize audience engagement and storytelling, proving their potential far beyond utility.
Collaboration Fuels Meta’s Innovation Journey - Meta’s commitment to collaboration is central to its success. Through partnerships with developers, OEMs, and brands like Luxottica, Meta fosters an open ecosystem that drives innovation and adapts to consumer needs. Shachar explains how feedback, like improving battery life in cold conditions, shapes product advancements. This collaborative approach ensures Meta continues to create accessible, groundbreaking technologies for a broad audience while setting the stage for future growth.
