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How TikTok is shaping the future of community commerce with Sofia Hernadez

Apr 12, 2022

Feb 27, 2025

•

min read

“People aren't doing things for the TikTok, they're doing things that they love. They're putting it on TikTok and other people are starting to engage with it because they love it too.”
-Sofia Hernandez

Sofia Hernandez, Global Head of Business Marketing at TikTok, kicked of the inaugural episode of the Speed of Culture. During the podcast, she spoke about her own personal journey and how it factors into the global phenomena that TikTok has become.

Recently, Sofia joined Suzy Founder & CEO Matt Britton on the Speed of Culture podcast to discuss:

Why just being on social media is no longer enough
How consumers have started seeking more authentic experiences
How TikTok is driven by community through creativity

Listen to Sofia’s episode on the Speed of Culture podcast today to learn the thought process behind making career decisions and how community commerce is the future.

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