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Brands Should Adapt Their Marketing to the Growing Hispanic Population — Here’s How
For many companies, the most recent census results can provide insight into their audiences and how the country’s population is changing: For example, the largest growing population in the United States are Hispanics, who represented nearly half of the nation's total decade gain.
How Suzy is Hoping to Make Market Research More Gender Inclusive
As our understanding of topics like gender, sexuality, and race has begun to expand, ideas about what’s considered inclusive have also begun to change. In the same vein, more and more Americans are expecting brands to take a stand on social issues in a meaningful way that goes beyond making statements on social media.
How Parents Are Thinking About Halloween This Year
We’re fast approaching the second Halloween of the pandemic, but that doesn’t mean marketers can approach the holiday the same as they did last year. A lot has changed — vaccinations have rolled out and restrictions have relaxed across the country — but the Delta variant still threatens to put a damper on this year’s spooky season, especially with young children still unable to get vaccinated.
How Can Maslow’s Hierarchy of Needs Help Brands Tell Better Stories?
After a draining 18 months of a pandemic that has changed everything about how everyone has been working, living, and playing, Suzy wanted to dive deeper into how Americans are feeling about all aspects of their lives.
4 Ways Market Researchers Can Adapt Their Skill Set Right Now
If the research industry never changed, data collection would still require cleaning up countless paper dots, scattered across conference hall floors. We’ve gone from relatively primitive means of collecting information to highly technical ones very quickly, so how can researchers adapt?
Business Insider Recognizes Suzy Chief Customer Officer, Katie Gross, Among ‘Most Important Marketing Tech Executives of 2021’
Suzy Chief Customer Officer Katie Gross has been named one of the Most Important Marketing Tech Executives in 2021 by Business Insider.
Here's How Brands Should Think About the New 2020 Census Results
The 2020 Census results released recently show that the US population continues to diversify in ways we’ve already been seeing over the last few decades, with certain demographic groups growing faster than others.
What This Year’s Halloween Rebound Can Tell Us About the Upcoming Year
Halloween is coming back from the dead this year — and its return has a lot to tell us about the future of ecommerce for CPG brands, consumer shopping habits going into the holiday season, and the long-term supply chain issues retailers will continue to face.
Suzy’s Audience Development Lead on Why Companies Need to Enhance Customer Experiences
At this year’s SampleCon, the first in-person event since the pandemic began, our SVP of Audience Development, Bryan Silverman, participated in a panel discussion about how to successfully drive a positive respondent experience, inclusive of and beyond the use of simply incentives, in order to drive high quality market research results.
