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Designing Research for Impact: Uncovering Consumer Motivation with System 2 Thinking
Align your brand’s products with consumer motivations using behavioral science. Learn more with Suzy!
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Legacy in Every Jar: The J.M. Smucker Company’s Modern Twist on Timeless Brands with CMO Gail Hollander
How do you evolve iconic brands without losing their essence? In this episode of The Speed Of Culture, Gail Hollander, CMO at The J.M. Smucker Co. shares how she revitalizes beloved brands like Jif and establishes new favorites like Café Bustelo while keeping their “beating heart” intact. Tune in today.
How Inflation is Reshaping Consumer Spending
Understand how rising prices are altering consumer priorities and adapt your brand to thrive in a shifting marketplace.
The Tech Trends Reshaping Consumer Behavior
Discover how emerging tech innovations are driving market shifts.
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Unlocking Social Commerce Success with Smart Market Research
Curious how social commerce can elevate your brand through personalized experiences? Uncover transformative insights with Suzy.
Consumer Trends in 2025: A-Z
From AI-driven transformations to evolving consumer behaviors, this blog outlines the key trends shaping the future of business and how to stay ahead.
Inside BODYARMOR’s Game Plan: CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration
Learn how BODYARMOR is powering up the sports drink game! On this episode of The Speed of Culture, Matt Britton chats with Tom Gargiulo, CMO of BODYARMOR Sports Nutrition, about the rise of the brand, innovation in the sports hydration market, and the critical role AI plays in connecting with consumers. Get the inside scoop on how BODYARMOR is outpacing competitors and staying ahead in the industry!
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Why Concept Testing Is Critical: Avoiding Backlash and Ensuring Campaign Success
Concept testing 101: spot backlash, refine creative and launch winning products with Suzy’s proven framework and insights. Read the playbook.
Building Brand Relevance
Learn how authenticity, consumer values, and DEI practices drive brand relevance and engagement. Watch now!
