.webp)
Data-Driven Strategy: How Market Research Fuels Smart Advertising
Discover how research empowers agencies to craft award-winning campaigns with precision. Learn why insights drive advertising success in our latest blog.
The Future of Sneaker Culture: Kimberly Waldmann on Foot Locker’s Innovative Retail Strategy
In this episode of The Speed of Culture, Matt Britton speaks with Kimberly Waldmann, Global Chief Customer Officer at Foot Locker.
Future-Proofing Creativity: How to Build Flexible, Adaptive Marketing Campaigns
Learn how Lionsgate crafts flexible marketing campaigns to connect with fragmented audiences and cultural trends.
Engaging the Next Gen Consumer: Leveraging AI to Understand Digital Transformation
Learn how Suzy uses AI to personalize experiences while keeping the human touch in brand engagement.
Shaping the Future of Beauty: Ulta Beauty CMO Michelle Crossan-Matos on Innovation and Guest-Centric Strategies
In this episode of The Speed of Culture, Matt Britton interviews Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty.
Mastering the Art of Concept Validation with Monadic Testing
Unlock market success with monadic testing! Eliminate bias, refine concepts, & gain insights. Learn more about this research methodology.
Unpacking the Hidden Forces Behind Consumer Choices
Are your customers choosing you—or just following the crowd? Leverage the expertise of Sue Monschein, Director, Market Research, to elevate loyalty and transform shopping experiences.
.avif)
How Marriott is Redefining Loyalty and Personalization with Chief Customer Officer, Peggy Roe
Peggy Roe, Marriott’s Executive VP & Chief Customer Officer, reveals how first-party data and personalization are reshaping guest loyalty worldwide on The Speed of Culture.
Tracking Success: Unveiling the Power of Brand Trackers with Scott's
Learn how Scott's leverages brand tracking for growth, consumer insights, and data-driven strategies.
