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How to Write a Powerful Brand Positioning Statement
How is your brand different and better than your competitors’ brands? Successful brands have a powerful brand positioning statement. They’ve conducted a brand audit, evaluated their competition, surveyed their target audience, and written and revised their statement to get it just right. A powerful brand positioning statement helps successful brands to produce the right types of marketing messages that make their brand irresistible. And, when you use the latest approaches and automated research tools, you will quickly develop a persuasive brand positioning statement so you can do the same.
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An Essential Guide to Product Development Life Cycles
On their own, inspiration and innovation are insufficient drivers in bringing a new product or service to market success.
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Mom2020: Like, Share and Follow
This is part 5 of Mom2020, an exploration into what makes the moms of America tick. View the rest of the articles in this series, or download the full report from Suzy™.
Ranking Scales vs. Rating Scales: Which Works For You?
Confused about rating vs. ranking scales? Learn when to use each and design research studies that unlock clearer insights. Read more.
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Different Types of Market Research (And How to Succeed With Them)
Before you start using Suzy’s powerful consumer research platform to connect directly to your target audience, you need to answer the two most important questions that market researchers ask themselves
What Are the 7 Functions of Marketing?
If you’re hoping to brush up on your marketing skills, and fast, then there’s no better foundation for understanding this topic than the seven functions of marketing listed below. In fact, it doesn’t matter if you’re a one-man startup or a Fortune 500 company – these functions are essential for testing that you have a viable product and growing a sustainable customer base.
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5 Must-Haves for a Powerful Channel Marketing Strategy
A channel marketing strategy defines how you will get your product or service in front of potential customers, and it influences your success or failure. The channels you choose to promote your product will depend on who your customer is and how they typically decide on making purchases. In today’s digital world, most consumers are active on the internet. They use the internet to research companies and products. Therefore, digital marketing channels are a critical part of a powerful channel marketing strategy. Keeping up with the evolution of those channels is an important step in developing a channel marketing strategy. Here are five must-have channels to use in your strategy.
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How to Make the Most of Consumer Insights
Over the past ten years or so, the volume and variety of data of consumer information available to businesses have multiplied exponentially. In line with that, a new set of tools and platforms have emerged to help companies make sense of this new data.
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Demographic Questions Every Survey Should Include
Surveys are an extremely valuable tool for getting information directly from the source – namely, consumers who might engage with your product or service.
