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Purpose-Driven: How Lyft Balances Tech, Trust & Human Connection
In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft’s human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships and creator strategy, Brian shares a pragmatic playbook for serving people better as riders, drivers, and employees, while building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.
Beyond automation: How companies can operationalize AI for true value creation
Discover how Suzy COO Bryan Silverman explains the shift from automation to AI-driven value creation—unlocking human potential and smarter workflows.
Policy meets the pantry: How regulations are reshaping consumer expectations
This thought leadership piece by Silvia Veltcheva, Senior Director of Market Research at Suzy, explores how evolving labeling regulations and rising consumer expectations are reshaping brand accountability. It highlights the growing need for transparency, examines recent FTC and FDA updates, and illustrates how brands can use agile consumer insights to stay compliant, build trust, and avoid costly missteps. The article positions Suzy as a strategic partner that helps brands navigate this changing landscape with real-time research and smarter decision-making.
Game plan: Hasbro’s strategy to reinvent its icons for a new gen
In this episode of The Speed of Culture, Matt Britton sits down with Jessica Murphy, Vice President of Global Marketing Strategy & Operations at Hasbro, to explore how play fuels connection in an increasingly digital world. Jessica unpacks the loneliness epidemic, the role of tactile and imaginative play in child development, and how Hasbro is modernizing iconic IP like My Little Pony and Peppa Pig while experimenting with AI-driven possibilities. She also shares how the toy giant is adapting its marketing playbook for YouTube, gaming, and creators, while reminding leaders why adaptability is the most critical skill in a changing marketplace.
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Signals: The “For You Page” for CMOs
Signals is the “For You Page” for CMOs—an always-on feed that turns numbers into narratives and answers into action, keeping leaders ahead of culture.
Democratizing insights: Why open access Is the future of agile decision-making
Discover why democratizing research access helps brands move faster, make smarter decisions, and stay aligned with today’s rapidly changing consumers.
Hype check: How Complex stays youth-first and culturally relevant
In this episode of The Speed of Culture, Matt Britton sits down with Moksha Fitzgibbons, President of Complex, to explore how the brand became one of the most trusted voices in youth culture. From surviving the 2008 crash by pivoting to digital, to launching ComplexCon and building deep ties with creators, Moksha shares how Complex keeps its edge by focusing on what young audiences actually care about.
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Stuffed with success: Build-A-Bear’s evolution from kids’ toy to adult collectible
Discover how Build-A-Bear reinvented itself for adults, fueled growth, and what every brand can learn from its consumer-led evolution.
Tap reset: How Lagunitas is redefining beer culture with non-alc brews
In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.
