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How Consumers and Brands Are Responding to the Rise of Inflation
After remaining relatively dormant for more than a decade, the pandemic has helped bring back inflation, forcing changes in behavior for consumers as well as brands. Suzy has data and insights breaking down both.
The Rising Tide of Inflation Pricing
Just like a storm looming on the horizon, inflation is a force of nature that brands simply can’t escape—causing many to raise their prices just to stay afloat. But while it’s impossible to control the forecast, we can always mitigate potential damage through careful planning and preparation.
Market Research Technology Platform Suzy Introduces MRX Industry Advisory Board
Market Segmentation 101: The Basics
Learn how to define customer segments, choose the right variables, and validate your strategy with data to target your audience more effectively.
Suzy Acquires Beauty Research Platform Poshly
Poshly CEO Doreen Bloch joins Suzy as VP of Audience Management.
Three trends from this year’s shopping season that will stick around in 2022 and beyond
2021’s holiday shopping season has been unlike any other. “Supply chain” entered many consumers’ vocabulary for the first time, Black Friday and Cyber Week suffered, and 2020-era expectations were turned on their heads.
Our Latest Report On Building a Consumer-Centric Brand Through Understanding Maslow
This year’s holiday travel season is shaping up to be yet another unconventional one.
This Year’s Holiday Shopping Season Will Bring Old Habits and New ChallengeS
Holiday shopping season isn’t just on the horizon -- for many brands and consumers, it has already begun.
Five Insights On How Brands Can Stay Relevant in an Increasingly Diverse World
Today's consumers care more than ever about how brands are approaching race and ethnicity.
